Ready to stop wasting your money and energy on marketing efforts that don’t generate an ROI?

Discover exactly where your leads and sales

are coming from so you can make informed marketing decisions that put more money in your pocket.


Imagine how powerful knowing what’s working with concrete data would be for your business.

You’d be able to tell where your leads are coming from, you could see how the funnels of your freebies are converting (and how much money they’re making you), you could tell if that sale really did come from an ad, and so much more.

This is why data is KING, but the majority of business owners operate from “intuition” or assumption, rather than knowing confidently from data. They only use the easy-to-find numbers that rarely tell the full story instead of using the free tools available to them because it feels intimidating and overwhelming more often than not—totally understandable, by the way! 

Even if you were once a self-proclaimed “numbers don’t lie” kind of person in the corporate world, you might be stuck when it comes to pulling all the data and building all the dashboards on your own because it feels shockingly more complicated to manage your own insights (let alone for your clients).

It has you feeling like you’re ill-informed when it comes to understanding your metrics and that isn’t a feeling that sits well with you. 

You want to know how to make educated business decisions that serve your business best without throwing money, time, and energy into efforts that aren’t helping you see an ROI.

I feel like I got so much value out of it just within the first couple of modules that it paid for itself.

Thanks to the Google Analytics bonus, I was able to go in and see from my automation which emails in a sequence generated the most revenue. It was a goldmine of information, and I didn’t know that I had it in there already.


Making informed business decisions no longer needs to be complicated.

You can finally be in the know with your metrics so your team can make better decisions without needing you or so you can make wise business decisions based on data.

Just imagine how good it will feel to:

  • Be confident, experienced, and knowledgeable in Google Analytics so that you can actually find the information you need when you need it
  • Set up easy-to-use dashboards in Google Data Studio for yourself (or your clients) to see how current efforts are performing (and what needs to be improved or ditched completely)
  • Set up and measure your business metrics correctly from the start so you aren’t wracking your brain after a launch to figure out which emails converted and which ones need to be completely redone because they didn’t generate a sale
  • Learn even more about KPIs and metrics so that you stop wasting time and resources tracking things that don't actually matter
  • Have a measurement strategy that works and know how to build your own dashboard and reports without waiting on contractors or agencies or pulling your hair out using confusing reports in a tool you don’t understand
  • Measure metrics, make suggestions, and implement them to help the business grow

And for my service providers, you’ll also be able to:

  • Automate and offer dashboards and metrics for your clients by pulling data into Google Data Studio
  • Be a solid resource for clients who need help with Google Analytics and interpreting their metrics

It’s time to let scaling your business through effective marketing be easier.

(and it’ll be done in a visually appealing and easy-to-understand format, of course!)


The digital course that will teach you the fundamentals of measuring and understanding your marketing and sales data—without any complicated tech jargon.

You’ll get a full step-by-step breakdown of all the must-know analytics in an easy and efficient way so you know exactly what’s helping you achieve an ROI (and what’s been a time-waster).

You’ll learn how to use data to make important decisions in your business and make a plan that aligns with your goals based on objective data.

You’ll also know how to build custom dashboards that are easy to digest so you don’t have to go cross-eyed looking at confusing spreadsheets an excel expert whipped up.

This is your answer to growing your business in a smart,

sustainable, strategic way.

It’s given me the confidence to work with bigger clients.

Having done Jen’s course, I have the know-how to sit with the CEO and the marketing team of a great company and really delve into the analytics. 


Quite simply:

Measure & Maximize will give you the knowledge and resources you need to help you zero in on what’s working and what’s not so you can make informed decisions on where to spend your time, money, and efforts to grow your business in a smart, sustainable, strategic way.

Here’s the breakdown of what you’ll receive in this course:

  • No-fluff, actionable on-demand video training so you can pause and implement at any time (and go back if client questions pop up)
  • Access to our signature 3-part Measurement Method™ - Planning, Building, and Reporting.
  • Step-by-step guidance on how to build 3 different custom dashboards that make staying in the know of your business easy
  • Live coaching calls for extra hands-on support because we know you’ll have questions that pop up
  • Access to our private community and support inbox for daily support and troubleshooting

No more blindly making guesses about what’s working and spending time on what’s not.

This program unlocks the answers you’ve been searching for in every other course or program you’ve signed up for.

The secret to growing your business is knowing what marketing strategies actually work for YOU—not what a coach promised you would work because it worked for them.

This is your answer to knowing what to delegate, so you can spend more time doing the things you love in business and focus solely on money-generating activities. This is your answer to setting your team up to make informed decisions without you. This is your answer for providing your clients with the metrics they need to grow (and the metrics no one else has been able to show them).

You’ll know if all the time spent trying to perfect your Ads is even worth it, or if you should pour into your funnels. Not to mention, you’ll know where your clients and customers are coming from and you’ll be able to double down on that.

No matter if you’re here to better understand your own business metrics, to better understand your client’s metrics, or to offer data and metrics as a service you’ll get ample value out of this course.

Adding measurement services as an add-on to my existing marketing retainer packages was a no-brainer.

My clients are excited about the potential to get new data that can help them get a deeper understanding of their audience and their marketing efforts. I’m excited to use the dashboards I’ve created to provide prettier reports that are easy for anyone to understand and to pair them with the market research, strategy analysis, and recommendations I provide to my clients already.


This program is different because we aren’t teaching you a bunch of concepts for you to go off and figure out how to use.

We actually teach you how to build 4 specific types of dashboards that are most commonly needed for online businesses of all kinds.



The Sales Dashboard answers questions like...

  • How much cash have we collected across all channels this month?
  • How much have we paid out in refunds?
  • What is our average order value?
  • How is revenue trending over time and against goal?
  • What is our best selling product or offer?



The Attribution Dashboard answers questions like...

  • Where are our leads coming from?
  • Where are our sales coming from?
  • Which marketing activities are generating us the most leads/sales?
  • Which marketing activities are not getting us any results?
  • How do conversion rates vary by traffic source?



The Funnel Dashboard answers questions like...

  • How are leads moving through the funnel?
  • Where are there leaks in our funnels or opportunities to improve conversions?
  • What is our funnel abandon rate?
  • What is our funnel conversion rate?
  • How much revenue has this funnel generated?



The Launch Dashboard answers questions like...

  • How much revenue did we generate during this launch?
  • Where did our sales come from?
  • Which emails lead to more sales? Which emails need to be improved next time?
  • Which launch marketing activities do we want to repeat or cancel next time we launch?

Click on the video below for a walkthrough of some of our dashboards.

When you finish this program you’ll walk away with TANGIBLE and incredibly insightful dashboards that will forever change your business (plus the skills to build even more)!

And don’t stress about what you don’t know…

  • Not a numbers person? You don’t need to be!
  • Wouldn’t consider yourself techy? We’ll help make it simple!
  • Don’t think your business is big enough? It won’t be until you know what to focus on.

This course will teach you everything you need to know to set your business up for ultimate success with long-term growth strategies that work for YOUR business—not that 7-figure coach you’ve been trying to replicate.

Here’s exactly what you’re going to learn inside this program:


Understand Your Traffic

Brush up on the fundamentals—these 3 workshops will give you an overview of everything you need to know about Google Analytics before we dive into dashboards.

  • Start by learning The Basics of Google Analytics so that you don’t have to feel overwhelmed each time you log in (believe me, I get it—there’s a lot to take in).
  • Then learn about what’s happening with Google Analytics 4, why you’ll want to install it on your site but also, why stick with the current version a little longer.
  • In Tag Your Traffic®, I’ll explain UTMs, which are one of my favorite tools for getting ultra-specific with traffic data.

module one

Why Data and Dashboards?

Before you jump into working with data, you need to feel confident about the numbers you’re choosing to track and what they represent.

  • Get clarity on what you need to measure and why you’re measuring it, so that your dashboards have maximum impact
  • Discover what separates a “good” dashboard from one that looks pretty, but doesn’t tell a story

module two

Google Data Studio

There are lots of powerful tools on the market for creating dashboards and automated reports, but none of them can match Google Data Studio when it comes to a) user-friendliness and b) price (it’s free!)

  • Start using Google Data Studio by connecting your first data sources
  • Experiment with sample data, sandbox-style

module three

Build a Website Analytics & Funnel Dashboard

No more wondering about where users are coming from or guessing about where they’re dropping out of the funnel.

  • Design your first website analytics dashboard, with conversion data baked in so it’s clear where sales are coming from
  • Put together a funnel dashboard that helps you pinpoint leaks in any funnel
  • Learn how to tell stories with data by applying our OCT framework to the dashboards you create

module four

Build a Product/Sales Dashboard

When a complex tech stack is in play, even an experienced bookkeeper might struggle to explain where revenue is coming from and how products are performing. We’re going to extract that data for our second dashboard, this time focusing on sales.

  • Create a dashboard that shows sales by product or source—in real-time
  • Build automations so that purchase data appears seamlessly on the dashboard, no tedious copy-and-paste needed

module five

Dashboard Design

This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either. I’ll teach you styling tricks to make your dashboard stand out, plus the questions you should be asking to make your data tell a story.

  • Style your dashboards, including custom branding (no corporate TPS reports here)
  • Walk away with an understanding of how to select the chart types that work best for different metrics

module six

The Measurement Method

Let’s zoom out and talk more about strategy—plus how you can use what you’ve already learned to put together completely new dashboards (it’s a bit like playing with Legos).

  • Learn my repeatable system for from-scratch measurement projects
  • Explore how to tidy up less-than-clean datasets so you can use them for reporting
  • And find out how to translate what you’ve learned into terms that your clients (or team members) can understand

Measure & Maximize was created
so that you can:

Gather important data in one place, so no one has to zigzag from Google Analytics to Kajabi and back again when trying to put together a meaningful report.

Deep dive into what data actually means—and how to leverage it to make more money & cut back on unnecessary spending.

Learn how to use data to answer questions, like: Where are sales coming from? What’s the return on investment? And what does the customer journey really look like?

Use the data in your dashboards as the starting point for an overarching marketing strategy.. one that focuses on things you know will actually work.

When you finish the course, you’ll be an expert at understanding all the numbers behind your marketing activities and creating gorgeous custom dashboards that make it easy for you (or your clients) to review key metrics at a glance before you tackle the rest of your agenda for the day.

You’ll also unlock these bonuses!


“Black Book” of Industry

Conversion Rates

so that you can compare the rates you see to industry benchmarks and get a handle on how well your funnel is performing.


Getting Creative with


An over-the-shoulder tutorial where I show you how I created a dashboard populated by forms, and teach you how to use the same techniques for yourself or your clients.


Graphic Elements for

Your Dashboards

Make your dashboards pop with easy-to-read graphics that you can tweak with just a few clicks.


Cross-Domain Tracking

With Google Tag Manager

Users hopping from one URL to another makes tracking messy. This workshop helps you stop attribution issues in their tracks.


The Business of Measurement

Ready to take everything you’ve learned and transform your business? This bonus module shows you how to find clients, build a pricing model, and set up systems so you can use your dashboard skills to bring in more business.


Agency Licenses

Use our Traffic Insights Dashboard, Organic Search Dashboard, Facebook Ads Dashboard, UTM Tool, and more as your own with our agency licenses! No cap on the number of clients you use it with and you can brand it as your own.

Join Measure and Maximize Today

  • Unlimited access to course modules including future updates
  • Program-lifetime access to a private community, including monthly live Q&A calls
  • 1x1 support as needed via email from Jen and The Nimble Co team 
  • BONUS: “Black Book” of Standard Industry Conversion Rates
  • BONUS: Getting Creative with Reporting Workshop
  • BONUS: Graphic Elements for your Dashboards
  • With options to add The Business of Measurement workshop, the Cross-Domain tracking workshop, and the white-labeled dashboards!

For Just $997

Payment Plans Available!

On the fence? We’ve got options.

  • Not sure if this program is right for you? Send Jen a vox over on Voxer (username JenniferGrayeb) and she can answer any questions you may have to help you decide if this is a good fit.
  • Now not the right time? You can still join our email list to learn weekly data tips & resources!
  • Been burned by crappy courses before and want to look inside before you buy? Check out this behind-the-scenes tour.

Hey there, I'm Jen.

When I learned Google Analytics, Google Tag Manager, and Google Data Studio, there was nothing out there that showed me HOW to create the dashboards I needed to get the answers I wanted.

All the programs were technical like "how to use Google Analytics” but none of them gave me a roadmap of what to do with it. They also would reference things I really didn't need to know at that moment, which confused me and sent me down a bunch of random paths.

Once I figured it out though, I knew exactly what to leverage. I even used data to start a productivity blog that grew to reach over 2 million people per year—without spending more than a couple of hours a week. After just 2 years, I was able to sell that blog for a profit.

These days, everything I do is about helping my clients use data to remove the guesswork from their businesses so that they can be more profitable.

Because there’s NOTHING worse than meeting with your accountant and realizing your business is hemorrhaging money, but not knowing how to fix it or what expenses to cut—that’s why data is KING.

When you have reliable data that you can easily access and understand, you can spot leaky funnels, low-performing team members, or products that need a marketing jump-start.

In Measure and Maximize, we start by exploring the tools you have available to you. Then we dig into what questions you should be asking based on the type of business you’re working with, where to find the answers, and how to display them in a format that’s
easy to understand (and updates without any heavy lifting on your end).


I believe that you should be able to deliver results consistently—without having to spend 80 hours a week with your butt parked in your office chair.

That’s why I developed Measure and Maximize… because I firmly believe any entrepreneur can make strategic, data-driven decisions, without all the confusion and exhaustion that knock so many people off track.

Ready to unlock your genius?! You’ve got this, and I’m here to help.

This has sold some new clients recently!

I don’t sell it as a stand-alone offer, but I’ve added it to my high-end 1:1 services and it’s a huge value add. I do financial dashboards and since it’s difficult to do advanced reporting in QBO (particularly when Stripe is involved), data studio has given me a way to provide a ton of new insights to clients in a beautiful way. Cannot express enough gratitude to you for this, Jennifer!


This program is for you if you:

  • Have a hunch that the data you’re getting on your main site isn’t right and want to set your site up for metric success from the start
  • Want to know how to significantly increase the revenue and profitability of your service-based clients or business
  • Feel busy, but feel like your income isn’t matching your output of work and marketing efforts
  • Know what to delegate so you can spend more time doing the things you love in your business
  • Don’t understand how and where to begin gathering data and have no idea what to do with it once you do have it
  • Want to track specific efforts AND understand how to read the data

And if I’m being frank:

Every single business owner marketing online needs this program. Without it, you are wasting time, energy, and money. Period.

"PS Your Measure & Maximize course is blowing my mind. We took ALL of the GA courses Google has out and I feel like I already have a better understanding of how to use GA and dashboards than I ever did before. Thank you!"


I wish I had this course 10 years ago.

You can look up YouTube videos…but that’s not giving you step one to step ten of what to do and why it matters. Here’s where to spend your time. Here’s how to set things up.


Quiz time!

How many of the below boxes do you check off?
(My money’s on a minimum of 4)

  • You’re a solopreneur or online business owner who sells digital courses, memberships, or products and wants to have a crystal-clear understanding of what’s working in your business
  • You work as part of a marketing team in-house or at an agency, and you want to have data at your fingertips so you can answer any questions your boss or your clients throw at you
  • You provide done-for-you or done-with-you services and you’re looking to deliver a premium experience to your clients
  • You’re already investing a few hours a week in trying to chase down data from a variety of sources and wrangle it into pretty, easy-to-digest reports
  • You secretly love crunching numbers, even if it’s not the main thing you do all-day
  • The thought of adding new tools to your tech stack always gets you pumped up
  • You know that the ability to create dashboards will be rocket fuel for your business, whether you’re using them to track your own data or building them for your clients
  • You’re already excited to dive in and learn the fundamentals of Google Analytics so that you understand the ins and outs of how your marketing is working for you

Was that a check, check, check, check?

If you checked off at least four of those boxes, you’ll get the most out of Measure & Maximize

I can't wait to meet you inside Measure & Maximize!


100% Risk-Free

Our program is committed to your success. If you enroll in Measure & Maximize, do the assigned work, and don’t see the value, we will happily provide a 100% refund within 14 days of your purchase. Simply send us an email at



While this program was created with service providers in mind, it’s just as useful for a full-time employee or business owner that wants to how to create dashboards for their business.


This is an 8-week program. The lessons are pre-recorded and are available to access at any time so you can move through the program at your own pace. Assignments are optional but highly encouraged (and you can get your work checked to make sure you’re on track). The time commitment varies based on the individual, but 1-2 hours per week should allow you to complete everything in an 8-week period.


The content is yours to keep for as long as you’d like! If we update the course (and we will, because Google never sleeps), you’ll receive access to the new content as well.


No! We build our dashboards using Google’s free suite of products. You may also choose to use an automation tool like Zapier or Integromat. The idea is to set everything up without having to purchase expensive “connectors.”


You get access to our community, including group Q&A calls, plus 1:1 email support from Jen & the Nimble Co. team to troubleshoot even the tiniest details.


YES! This is PERFECT for that. You’ll get all the benefits of a custom service for a fraction of the price, and then if your tech stack changes down the road, you’ll have someone who can make all the necessary changes for you.


Yes, the three dashboards you build in the training alone are something you could easily turn around and sell to clients for thousands of dollars. (I know, because I’ve done it!) Don’t see your question here? Email us at

It’s time to understand your business metrics

No matter if you want to know for your own business, to help your client’s businesses, or to offer dashboards and metrics as a service.

Knowing these metrics is the key to everything you do and everything that will propel your business forward.

Just imagine a few months from now, you’re sitting in a post-launch team meeting and the numbers aren’t in line with what you were expecting.

Things could go one of two ways…

This course and these dashboards are your answer to having all the information you need at your fingertips instead of having to manually pull information together from multiple different sites month after month.

Join Measure and Maximize Today

  • Unlimited access to course modules including future updates
  • Program-lifetime access to a private community, including monthly live Q&A calls
  • 1x1 support as needed via email from Jen and The Nimble Co team 
  • BONUS: “Black Book” of Standard Industry Conversion Rates
  • BONUS: Getting Creative with Reporting Workshop
  • BONUS: Graphic Elements for your Dashboards
  • With options to add The Business of Measurement workshop, the Cross-Domain tracking workshop, and the white-labeled dashboards!

For Just $997

Payment Plans Available!

On the fence? We’ve got options.

  • Not sure if this program is right for you? Send Jen a vox over on Voxer (username JenniferGrayeb) and she can answer any questions you may have to help you decide if this is a good fit.
  • Now not the right time? You can still join our email list to learn weekly data tips & resources!
  • Been burned by crappy courses before and want to look inside before you buy? Check out this behind-the-scenes tour.