Stop Guessing.

Start Measuring What Actually Grows Your Business

If you’ve ever launched a funnel, run ads, or created content without knowing what worked … this is the missing piece.

Let's be honest...

Right now you’re probably running your business on gut instinct.

And it's exhausting.

  • You think your content is working, but you’re not sure which post or message actually moved the needle.

  • You hope your ads are paying off, but it feels like guessing and every decision feels risky.

  • You wish you could explain your last launch’s results… but there’s no clear story in the numbers.

You don’t need to hustle harder. You need answers you can trust.

When you cut through the noise and focus on the numbers that matter, you’ll finally know where to invest your time, energy, and money.

You’re done wasting energy on random marketing ideas that leave you second-guessing everything.

You're probably...

You’re working hard. You’re doing your best.

But without clear, trustworthy numbers… you’re still stuck in the dark.

It’s time to flip on the light!

"I highly recommend it for any entrepreneur wanting to scale without working harder!

I was frustrated that I couldn’t see the complete picture of where my online conversions were happening. Which meant I couldn’t make strategic choices about my time, marketing efforts, or team members.

[Now] I have clear, accurate information about exactly what my customers are doing within my funnels. Knowing where sales are coming from is empowering to say the least.”

-Lauren Golden, Free Mama

Imagine What’s Possible When You Finally Trust Your Numbers:

Here’s what you can look forward to:

Boost your revenue and profit

Focus only on what works and stop wasting money on what doesn’t.

Save hours of time

Ditch the busywork and double down on what delivers real results. Stop spinning your wheels.

 

Feel confident in your decisions

Feel like the boss you are, with numbers to back you up at every step.

Less stress, more progress

No more taking business setbacks personally and start tweaking for better results.

Say goodbye to guesswork

Know exactly what’s working (and what’s not) so you can grow with confidence.

Run your business like a well-oiled machine

When everything clicks, your business stops feeling so chaotic. Clarity brings calm & momentum.

Build a business that runs on clarity, not guesswork.

Measure & Maximize

Your shortcut to smarter decisions, bigger results, and more peace of mind.
Know what’s working (and what’s not) so you can focus your time, energy, and brilliance where it matters most.

Whether you’re just getting serious about your numbers or you’ve been avoiding them for years, this is the moment to shift from “I think it’s working” to “I know it is.”

It’s not too early. It’s not too late. It’s exactly the right time.

Here's what's included when you join Measure & Maximize:

You don’t need to be a data whiz – you just need a system that works. 

Inside Measure & Maximize, you’ll get two ways to move forward — and you don’t have to choose.

With the Dashboard Quickstart Path, you’ll use pre-built templates + step-by-step videos to get your dashboards up and running in hours. And when you’re ready to go deeper, the Full Course Path will walk you through building dashboards from scratch so you gain complete mastery. You’ll always have access to both.

Automate Your Data and Build Dashboards for Smarter Decisions

Learn how to stop manually chasing numbers and let your dashboards do the heavy lifting. Whether you start with the Quickstart templates or the full build training, you’ll have clarity at your fingertips, tailored to your exact stage of business

Gain Confidence with
4 Dashboards, Customized for Your Biz

Take the guesswork out of your decisions with four powerful dashboards. Use the Dashboard Quickstart templates to set them up fast, or the Full Course Path to build them from scratch — either way, you’ll know exactly what’s working and what’s not.

Get the Answers You're Looking for From Your Data

Use our 3-part measurement method to identify key metrics, analyze what they mean, and uncover clear insights that guide your next best step.

Unlimited Access to Course Content and Every Update

Come back any time, binge at your own pace, or revisit when your business evolves. You’ll always have the latest training and tools at your fingertips.

Personalized Implementation Support When You Need It

Ask questions, get tech help, and celebrate progress inside our private community – where we’ll troubleshoot right alongside you.

Live Coaching Calls to Keep You Moving Forward

Feel confident every step of the way with direct access to expert support. Bring your numbers and questions and we’ll work through them together.

This Isn’t Just Theory. It’s Your New Superpower.

We don’t just hand you ideas and send you off to figure it out.

We walk you step by step through setting up the 4 high-impact dashboards… whether you choose the Dashboard Quickstart Path (plug-and-play templates + step-by-step videos) or the Full Course Path (in-depth training to build from scratch). Either way, you’ll finish with dashboards that make smarter, faster, more confident decisions possible.

Know where your traffic comes from with the…

Traffic Dashboard

No more mystery. No more hoping. With your DIY Traffic Dashboard, you’ll be able to spot what’s driving results (and what’s not), so you can double down on what’s working.

When you set up your DIY Traffic Dashboard, it will answer questions like…

Find and fix your funnel leaks with the…

Funnel Dashboard

When you can see the exact drop-off points in your funnel, you can fix them fast, make the most of your traffic, and keep more sales on the table.

When you set up your DIY Funnel Dashboard, it will answer questions like…

Monitor your sales in real-time with the…

Sales Dashboard

When you know your numbers, you can lead with confidence. This dashboard gives you a bird’s-eye view of sales, revenue trends, refunds, and more -without the spreadsheet chaos.

When you set up your DIY Sales Dashboard, it will answers questions like…

(Note: Those accepting payments in Kajabi may not be able to automate this data collection)

Launch with confidence with the…

Launch Dashboard

Instead of guessing why a launch flopped or being unsure during a promo, you’ll have a clear view of revenue, emails, and marketing impact—all in one place.

When you set up your DIY Launch Dashboard, it will answer questions like…

Imagine opening your dashboard — whether you set it up in hours with Quickstart or you dove into the full training — and knowing exactly what’s working, what needs attention, and what to do next.

Think you’re not ready for this? You totally are.

You don’t need to know everything before you start.

You just need the right support! That’s exactly what you’ll get inside Measure & Maximize. Start fast with the Dashboard Quickstart, then build deeper if/when you’re ready. 

Choose Your Path, Get the Same Results

Not sure if you want to go step by step through every lesson right away? That’s why you get access to the Dashboard Quickstart Path! You can use pre-built templates + quick-start videos to get your dashboards up and running in just hours.

Then, whenever you’re ready, the Full Course Path is there to walk you through each module so you can master building dashboards from scratch.

Either way, you’ll finish with the same powerful dashboards running in your business — it’s just about whether you want them live in hours, or prefer to go deeper and build them step by step.”

Inside the Full Course Path:

MODULE ONE

Prepare to Measure

Our goal for this module is to help you feel comfortable and confident working with data, provide you with a framework for thinking about what to measure so you know exactly where to focus, and have you plan your initial measurement setup.

MODULE TWO

Set Up Your Measurement

Our goal for this module is to have you set up, install, and properly configure your Google Analytics account so you can capture your marketing analytics.

MODULE THREE

Prepare to Report

Our goal for this module is to ensure you understand what a dashboard is and what makes a great one, so you can build the most impactful and useful dashboards for your business.

MODULE FOUR

Optimize Your Traffic Data & Build Your DIY Traffic and Funnel Dashboards

Our goal for this module is for you to understand where your traffic is coming from and how your funnels are performing so you can ensure you’re getting the most leads, reach, and engagement possible.

MODULE FIVE

Build Your DIY Sales Dashboard

Our goal for this module is to ensure you have all the sales data you need to make informed decisions that get you more sales.

We find even the most experienced business owners (or bookkeepers) struggle to explain where revenue is coming from and how products are performing. .

MODULE SIX

Create Your DIY Launch Dashboard

Our goal for this module is for you to understand how your launches are performing so you can ensure you’re getting the best results possible.

MODULE SEVEN

Elevate Your Dashboard Design

Our goal for this module is for you to not just be a numbers queen but do so with style. This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either.

MODULE EIGHT

Turn Your Data Into Insights

Our goal for this module is for you to be able to make sense of your data and apply it to your business.

"Being able to have a clear picture of my data was worth the investment many times over.

I’ve created dashboards that help me answer questions like “which blog posts are actually leading to sales? Which YouTube videos are actually driving people to opt-in? What is my funnel’s conversion rate and average cart value and how are they changing over time?”

This is seriously going to help so much, especially as I launch a new content marketing strategy, because I don’t want to waste time creating content that doesn’t produce results!

The ability to pull in spreadsheet data next to Google Analytics data was a game changer (especially because Kajabi’s analytics are so basic.) And finally seeing how my email campaigns are paying off in $$$ was a HUGE eye opener!

Anyway, thanks so much for everything — I’ve invested tens of thousands in education for my business and this was easily one of the most actionable and helpful courses I’ve ever taken.”

-Ashley M.

Measure & Maximize was created so that you can:

Be an expert at understanding the numbers behind your marketing and sales activities

Have gorgeous dashboards specific to your business that make it easy for you to review what's working and what's not - at a glance

Have quick and easy access to your most important data and be able to set it up in just a couple of hours without being a tech whiz or math major

Be able to maximize your time, money, and energy to get the biggest results (and have a clear roadmap to doing so)

Let's talk about the bonuses!

Black Book of Conversion Rates

Compare the rates you see to industry benchmarks and get a handle on how well your funnel is performing.

This will help you see your gaps and make the right tweaks to see better results.

Team Time
Tracking Dashboard

AKA “Getting Creative with Reporting”: An over-the-shoulder tutorial where we show you how we created an automated dashboard to track team time from hours submitted in a Google Form (so you know where your team’s time is going and how to delegate for biggest ROI).

Graphic Elements for Your Dashboard

Make your dashboards pop with easy-to-read graphics that you can tweak with just a few clicks.

This helps you to create beautiful reports that are even easier to understand at a glance.

The Basics of Google Tag Manager

Learn the basics of Google Tag Manager for more advanced measurement. This means you’ll be able to track even more details about your users’ visits and the actions they take on your website helping you get even more strategic with your marketing.

Delegate Your Data Workshop

Our free workshop and toolkit teaching you how you can delegate the collection and management of data in your business.

This includes SOPs for handing this off to your team.

WANT TO HIT THE GROUND RUNNING?

Dashboard Quickstart: Get Your Dashboards Live in Hours

Want results fast? That’s exactly what the Dashboard Quickstart is designed for.

You’ll use simplified versions of the exact same dashboards taught in the Full Course Path — but instead of building from scratch, you’ll customize templates and have them live in hours.

No overwhelm, no complicated setup — just instant clarity about what’s working in your business.

The Dashboard Quickstart gives you results right away — and when you’re ready to go deeper, the Full Course Path is there to teach you how to build dashboards from scratch and create fancier designs. 

Either way, you’ll finish with the same powerful dashboards running in your business!

Join Measure & Maximize Today

You get all of this:

Plus these bonuses:

Choose the best option for you...

Pay In Full

$1297

Payment Plan

3 x $475

Hi there, I'm Kari!

Your numbers exist whether you know them or not, and the more you get to know them, the easier it becomes to make decisions that set you up for long-term success.

I’ve been behind the scenes in dozens of six, seven, and even eight-figure businesses, and if there’s one thing I’ve learned, it’s this: what works for someone else might not work for you.

Until now, women business owners in this space haven’t had a reliable way to know and measure what’s actually working in their businesses. That’s left too many of us relying on other people’s advice, guessing, or feeling like we’d have to become a “tech bro” to figure it out. Not anymore.

I’ve always been a numbers nerd, and I love demystifying data for other entrepreneurs.  I know how overwhelming numbers can feel – but I also know how powerful it is to have clarity and confidence in your data. 

My passion is helping women business owners cut through the noise, focus on what matters, and use their numbers to make decisions they can trust.

We want to give you the tools to:

You could spend $20,000 on a guru’s mastermind, $6,000 on a group program, or $2,999 on the next shiny course.

But without data? You’re just guessing.

Harnessing your numbers makes every investment count by showing you exactly where your results are coming from and guiding you to double down on what works.

Let’s say most of your traffic and sales come from your Facebook group, but Instagram isn’t pulling its weight. With data, you’ll know to focus your energy on Facebook for bigger returns—and apply those winning strategies to improve Instagram, too.

No more guessing. No more wasted time. Just results that actually make sense.

This program is for you if you:

14-Day Happiness Guarantee

Our program is committed to your success. If you enroll in Measure & Maximize, do the assigned work, and don’t see the value, we will happily provide a 100% refund within 14 days of your purchase. Simply send us an email at [email protected].

 

If you're still reading, you may be asking yourself...

Both paths lead you to the same 4 powerful dashboards (Sales, Traffic & Conversions, Funnel, and Launch). The difference is in how you get there:

  • Dashboard Quickstart Path gives you pre-built templates and short walkthroughs so you can customize and launch your dashboards in just a few hours.

  • Full Course Path walks you through building dashboards from scratch step by step, so you gain complete mastery and can create or customize dashboards however you like.

👉 You don’t have to choose — you get access to both. Most people start with Quickstart for fast wins, then dive into the Full Course Path when they’re ready to go deeper.

No! We build our dashboards using Google’s free suite of products. To automatically populate your sales tracking dashboard, you may choose to use an automation tool like Zapier or to manually add the data on a regular cadence. The idea is to set everything up without having to purchase expensive “connectors.”

You get access to our community, including group Q&A calls, plus 1:1 email support from the Datable team to troubleshoot even the tiniest details.

The cool thing about Measure & Maximize is that it meets you wherever you’re at. It’s never too early or too late to start measuring your efforts and maximizing the effectiveness of what you’re doing. Whether you’ve just gotten your first client or are making multiple millions- these dashboards will be an integral part of your growth in business.

Absolutely! Accurately tracking, collecting, and analyzing your data can have a transformative impact on your business. Getting the numbers you need at your fingertips is a game-changer!

You get unlimited access to the course content. If we update the course (and we will, because Google never sleeps), you’ll receive access to the new content as well. This isn’t a program where we’ll ask you to pay again and again. Once you’re in, you’re in and the content and updates are yours for good.

The only time restrictions are on the 1:1 email support from our team. 

It depends on which path you take — and the best part is, you don’t have to choose just one.

  • Dashboard Quickstart Path → You can customize the pre-built templates and have all 4 dashboards live in just a few hours.

  • Full Course Path → If you want to learn how to build dashboards from scratch, most people move through the modules in 2–3 hours per week over about 6–8 weeks.

You’ll always have access to both, so you can start with Quickstart to see results immediately and come back to the full training if/when you’re ready to go deeper.

YES! This is PERFECT for that. You’ll get all the benefits of a specialized service for a fraction of the price, and then if your tech stack changes down the road, you’ll have someone who can make all the necessary changes for you. We highly recommend this option and lots of our business owners choose to do this.

That’s exactly who Measure & Maximize was built for. You don’t need to be a math whiz or tech expert to make this work.

  • With the Dashboard Quickstart Path, you’ll use plug-and-play templates and simple walkthroughs — no complicated spreadsheets or coding required.

  • If you want to dive deeper, the Full Course Path breaks everything down step by step so you’ll always know what to do next.

Most students are surprised at how simple (and even fun!) it feels once they see their numbers clearly for the first time.

Plus, we have an amazing support team ready to step in and help whenever you need them. And this isn’t the standard support team you’re used to where you can ask 1 question that maybe gets answered. We’ll literally dive into your stuff 1:1 with you to make sure you get the support and answers you need.

We’re in this with you 100% while you get your dashboards up and running! And the best thing about building dashboards is… they’ll do the work for you once they’re set up. You get to sit back, drink your coffee, and glean all the helpful insights (with Kari by your side on our Q&A calls if you have questions!!).

Your numbers aren’t there to scare you or tell you what’s possible for you. You can defy common conversion rates… our clients do it ALL the time. Your numbers are just there to inform you. There is and should be plenty of room for creating magic, going with your gut, following your intuition, and crushing the industry norms. Data isn’t the antithesis of that but the pathway to it!

Yes — if you go through the Full Course Path, you’ll learn how to build dashboards from scratch. That skill alone is something you can easily turn into a service and sell to clients for thousands of dollars (Kari has done it!).

⚠️ Important: The Dashboard Quickstart templates are for your own business use only. Purchasing this course does not give you rights to sell, share, or otherwise distribute the templates to anyone — including your clients. If you want to offer this as a service, you’ll need to use the Full Course Path training to build your own dashboards from scratch.

The Dashboard Quickstart templates included in Measure & Maximize are for your personal business use only. They cannot be sold, shared, or distributed to clients.

As a service provider, you have two options:

  1. Create your own dashboards after completing the Full Course Path inside Measure & Maximize. You’ll learn how to build dashboards from scratch, and you’re more than welcome to use those skills to design and sell your own dashboards to clients.

  2. Add the Service Provider Add-On at checkout, which gives you white-labeled rights to use a selection of our dashboards and tools with clients (no additional annual fee — value $3,988). These cannot be resold as standalone dashboards, but you can implement them with clients as part of your services.

    • The Traffic Insights Dashboard

    • The Organic Search Dashboard

    • The Social Media Dashboard

    • The Facebook Ads Dashboard

    • The UTM Creation Tool

Plus, the Add-On also includes the Business of Measurement Training (value $697), where you’ll learn how to scope, price, and deliver dashboard services confidently.

Enroll in Measure & Maximize Today

Choose the best option for you...

Pay In Full

$1297

Payment Plan

3 x $475

"I can't thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.

In the past, when I’d hear terms like “dashboard” or “analytics” I used to shut down. I didn’t consider myself a “numbers person” and didn’t know where to look in Google Analytics for the right information and – worse yet – I didn’t know how to apply the information I was finding to my business.

But to me, this dashboard isn’t even about “numbers”. It’s more of targeted to-do list for better content creation that is sure to resonate with my readers.

At a glance I can get the information I need and then get back to work and know I’m not wasting my time or second-guessing myself.

I can’t thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.”

-Natalie M.

If you...

THIS PROGRAM IS FOR YOU!

We can't wait to welcome you into Measure & Maximize!

If you’ve still got questions for us, please send us a chat message or email us anytime! We’d love the chance to connect, no pressure – we promise!

© COPYRIGHT 2025 | KARI POPPLETON CONSULTING | TERMS & CONDITIONS  |  PRIVACY POLICY