It’s Time to Stop Guessing When it Comes to Growth

We’re Here to Help You Maximize Your Revenue, Your Profit, and Your Time

Success in Business Isn’t Some Magical Secret. It’s Data-Driven.
And Learning to Leverage It Changes Everything.

The biggest challenge in online marketing?

It's the overwhelming sea of data and no clear way to track what's actually profitable.

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It’s Time to Stop Guessing When it Comes to Growth

We’re Here to Help You Maximize Your Revenue, Your Profit, and Your Time

Success in Business Isn’t Some Magical Secret. It’s Data-Driven, & Learning to Leverage It Changes Everything.

The biggest challenge in online marketing?

It's the overwhelming sea of data and no clear way to track what's actually profitable.

Most business owners pour time, money, and energy into campaigns, ads, content, and platforms…only to feel stuck, not knowing what’s working (and what’s not).

The truth? It’s not about trying harder ❌.  It’s about seeing smarter 🔎. 

Your answers? They’re already in your data. ✅

When you cut through the noise and focus on the numbers that matter, you’ll finally know where to invest your time, energy, and money.

You're over wasting energy on random marketing ideas that only add to the confusion.

You're probably...

 It’s frustrating to feel like you’re working hard but still flying blind. It’s time to take the guesswork out of growing your business.

"I highly recommend it for any entrepreneur wanting to scale without working harder!

Before working with Datable, I was frustrated that I couldn’t see the complete picture of where my online conversions were happening. Which meant I couldn’t make strategic choices about my time, marketing efforts, or team members.

Thanks to Datable I have clear, accurate information about exactly what my customers are doing within my funnels. Knowing where sales are coming from is empowering to say the least.”

-Lauren Golden, Free Mama

Data-driven insights = the key to next-level results

Here’s what you can look forward to:

Boost your revenue and profit

Focus only on what works and stop wasting money on what doesn’t.

Save hours of time

Put your energy into strategies that deliver results instead of spinning your wheels on everything else.

Feel confident in your decisions

Feel like the boss you are, with numbers to back you up every step of the way.

Less stress, more progress

Stop taking business setbacks personally and start tweaking for better results.

Say goodbye to guesswork

Know exactly what’s working (and what’s not) so you can grow with confidence.

Run your business like a well-oiled machine

When you focus on the right things, everything starts to click.

Your shortcut to smarter decisions and bigger results starts with

Measure & Maximize

Find out what’s working (and what’s not) so you can spend your time, energy, and effort where it really counts.

No matter where you are in your business journey, this course is your perfect match. It’s never too early—or too late—to start tracking your numbers and reaping the rewards.

Here's what's included:

Automate Data and Build Dashboards for Smarter Decisions

Discover how to automate data collection and create dashboards that simplify decision-making, all through 8 actionable, on-demand video modules tailored to every stage of your business.

Gain Clarity with 4 Custom DIY Dashboards

Take the guesswork out of your decisions—easily track what’s working and what’s not to focus your efforts where they matter most.

Get the Answers You're Looking for From Your Data

Use our 3 part measurement method to pinpoint the metrics that matter, track them effortlessly, and analyze your data to uncover clear, actionable insights for smarter decisions.

Unlimited Access to Course Content and Updates

Learn at your own pace and revisit the trainings whenever you need—perfect for answering questions and expanding your dashboard builds in the future.

Personalized Implementation Support When You Need It

Get daily help and troubleshooting through our private Facebook community and support inbox—we’ll even roll up dive into the tech alongside you!

Hands-On Support Through Live Coaching Calls

Get personalized guidance on your numbers and data analysis—ask questions, get answers, and feel confident every step of the way!

We aren’t teaching you a bunch of concepts for you to go off and figure out how to use.

This program is different.

We actually teach you how to build 4 specific types of DIY dashboards that are most commonly needed for online businesses of all kinds:

We aren’t teaching you a bunch of concepts for you to go off and figure out how to use.

This program is different.

We actually teach you how to build 4 specific types of DIY dashboards that are most commonly needed for online businesses of all kinds:

Monitor your sales in real-time with the…

Sales Dashboard

When you build out your DIY Sales Dashboard, it will answers questions like…

(Note: Those accepting payments in Kajabi may not be able to automate this data collection)

Know where your traffic comes from with the…

Traffic Dashboard

When you build out your DIY Traffic Dashboard, it will answer questions like…

Find and fix your funnel leaks with the…

Funnel Dashboard

When you build out your DIY Funnel Dashboard, it will answer questions like…

Launch with confidence with the…

Launch Dashboard

When you build out your DIY Launch Dashboard, it will answer questions like…

When you finish this program you’ll walk away with TANGIBLE and incredibly insightful dashboards that will forever change your business (plus the skills to build even more)!

And don't stress about what you don't know...

This course will teach you everything you need to know to set your business up for success with long-term growth strategies that work for YOUR business—not someone else’s.

Here's what you'll learn through on-demand video training:

MODULE ONE

Prepare to Measure

Our goal for this module is to help you feel comfortable and confident working with data, provide you with a framework for thinking about what to measure so you know exactly where to focus, and have you plan your initial measurement setup.

MODULE TWO

Set Up Your Measurement

Our goal for this module is to have you set up, install, and properly configure your Google Analytics account so you can capture your marketing analytics.

MODULE THREE

Prepare to Report

Our goal for this module is to ensure you understand what a dashboard is and what makes a great one, so you can build the most impactful and useful dashboards for your business.

MODULE FOUR

Optimize Your Traffic Data & Build Your DIY Traffic and Funnel Dashboards

Our goal for this module is for you to understand where your traffic is coming from and how your funnels are performing so you can ensure you’re getting the most leads, reach, and engagement possible.

MODULE FIVE

Build Your DIY Sales Dashboard

Our goal for this module is to ensure you have all the sales data you need to make informed decisions that get you more sales.

We find even the most experienced business owners (or bookkeepers) struggle to explain where revenue is coming from and how products are performing. .

MODULE SIX

Create Your DIY Launch Dashboard

Our goal for this module is for you to understand how your launches are performing so you can ensure you’re getting the best results possible.

MODULE SEVEN

Elevate Your Dashboard Design

Our goal for this module is for you to not just be a numbers queen but do so with style. This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either.

MODULE EIGHT

Turn Your Data Into Insights

Our goal for this module is for you to be able to make sense of your data and apply it to your business.

"Being able to have a clear picture of my data was worth the investment many times over.

I’ve created dashboards that help me answer questions like “which blog posts are actually leading to sales? Which YouTube videos are actually driving people to opt-in? What is my funnel’s conversion rate and average cart value and how are they changing over time?”

This is seriously going to help so much, especially as I launch a new content marketing strategy, because I don’t want to waste time creating content that doesn’t produce results!

The ability to pull in spreadsheet data next to Google Analytics data was a game changer (especially because Kajabi’s analytics are so basic.) And finally seeing how my email campaigns are paying off in $$$ was a HUGE eye opener!

Anyway, thanks so much for everything — I’ve invested tens of thousands in education for my business and this was easily one of the most actionable and helpful courses I’ve ever taken.”

-Ashley M.

Measure & Maximize was created so that you can:

Be an expert at understanding the numbers behind your marketing and sales activities

Have gorgeous dashboards specific to your business that make it easy for you to review what's working and what's not - at a glance

Have quick and easy access to your most important data and be able to set it up in just a couple of hours without being a tech whiz or math major

Be able to maximize your time, money, and energy to get the biggest results (and have a clear roadmap to doing so)

Let's talk about the bonuses!

Black Book of Conversion Rates

Compare the rates you see to industry benchmarks and get a handle on how well your funnel is performing.

This will help you see your gaps and make the right tweaks to see better results.

Team Time
Tracking Dashboard

AKA “Getting Creative with Reporting”: An over-the-shoulder tutorial where we show you how we created an automated dashboard to track team time from hours submitted in a Google Form (so you know where your team’s time is going and how to delegate for biggest ROI).

Graphic Elements for Your Dashboard

Make your dashboards pop with easy-to-read graphics that you can tweak with just a few clicks.

This helps you to create beautiful reports that are even easier to understand at a glance.

The Basics of Google Tag Manager

Learn the basics of Google Tag Manager for more advanced measurement. This means you’ll be able to track even more details about your users’ visits and the actions they take on your website helping you get even more strategic with your marketing.

Delegate Your Data Workshop

Our free workshop and toolkit teaching you how you can delegate the collection and management of data in your business.

This includes SOPs for handing this off to your team.

SPECIAL BONUS - JUST NEED TO HIT THE GROUND RUNNING?

Get Fast Pass Access to Your
'Quick Win' Data Right Away

The Fast Pass is your ticket to a quick win and easy access to your basic data right away.

While we ultimately want you to utilize ALL the modules in the course so you can get the most out of the data in your business with the build-your-own dashboards, we want to ensure you can get started with minimal time investment.

Spend about 3 hours in the Fast Pass modules, you’ll learn how to:

  •  

Set Up & Optimize Your Google Analytics Account

  • We’ll quickly demystify the complicated user interface in GA4 
  • Give you step-by-step instructions on how to set things up in the easiest and most efficient way possible.

Master the What, Where, When, Why and Hows of UTMs

  • These easy-to-implement additions to your links take your marketing tracking to a whole other level – I promise you can’t un-see it!
  • Create your first UTM links with our handy tool

Implement Our Core Four Pre-Built Dashboard Template

These dashboards will tell you:

  • Where your traffic is coming from
  • How one lead magnet funnel is converting
  • How one product funnel is converting
  • Where you have error pages on your site

The Fast Pass is a great place to start your journey while you work through the Measure & Maximize course materials and build out the DIY dashboards that will answer all of the measurement questions you have in your business. 

Join Measure & Maximize Today

You get all of this:

Plus these bonuses:

Choose the best option for you...

Measure & Maximize Course

Learn to build your own custom dashboards! Payment plans available at checkout.

✅ Access to all eight course modules plus all of our bonuses!

❌ Done-for-you measurement implementation

$1297

Measure & Maximize Course +
Done-For-You Dashboard Build

Short on time but know you need your numbers? Let us handle the implementation!

✅ Access to all eight course modules plus all of our bonuses!

✅ Done-for-you measurement implementation

Connect with Kari to see if this is a good fit for your business! Click below to book a call, or reach out directly on Voxer (@karipoppleton) or via email.

Hi there, I'm Kari!

Your numbers exist whether you know them or not, and the more you get to know them, the easier it becomes to make decisions that set you up for long-term success.

I’ve been behind the scenes in dozens of six, seven, and even eight-figure businesses, and if there’s one thing I’ve learned, it’s this: what works for someone else might not work for you.

Until now, women business owners in this space haven’t had a reliable way to know and measure what’s actually working in their businesses. That’s left too many of us relying on other people’s advice, guessing, or feeling like we’d have to become a “tech bro” to figure it out. Not anymore.

I’ve always been a numbers nerd, and I love demystifying data for other entrepreneurs.  I know how overwhelming numbers can feel – but I also know how powerful it is to have clarity and confidence in your data. 

My passion is helping women business owners cut through the noise, focus on what matters, and use their numbers to make decisions they can trust.

We want to give you the tools to:

You could spend $20,000 on a guru’s mastermind, $6,000 on a group program, or $2,999 on the next shiny course.

But without data? You’re just guessing.

Harnessing your numbers makes every investment count by showing you exactly where your results are coming from and guiding you to double down on what works.

Let’s say most of your traffic and sales come from your Facebook group, but Instagram isn’t pulling its weight. With data, you’ll know to focus your energy on Facebook for bigger returns—and apply those winning strategies to improve Instagram, too.

No more guessing. No more wasted time. Just results that actually make sense.

This program is for you if you:

14-Day Happiness Guarantee

Our program is committed to your success. If you enroll in Measure & Maximize, do the assigned work, and don’t see the value, we will happily provide a 100% refund within 14 days of your purchase. Simply send us an email at [email protected].

 

If you're still reading, you may be asking yourself...

The Fast Pass focuses on plug and play dashboards that are already built for you.

 

This makes it easy to get up and running and access your data quickly. However, the downside is that they aren’t custom and might not answer the specific questions you want to drill into in your business.

 

The rest of the program teaches you how to think about data, build custom dashboards, and drill into more specific nuances and questions. These function together perfectly because you can get your data quickly and can then take the time to go through and customize along the way.

 

Basically the Fast Pass is like getting a bio and background on someone on a first date (so useful and great to have up front!) and the rest of the course is the dating and personalization you still want to do (even with all that great info) before you’d marry them 😊

We know that it can be tricky if you need data now but time is also tight.

With that in mind, the done-for-you implementation of the Fast Pass course includes:

  • Helping you to establish your measurement plan
  • Implementation of Google Analytics tracking across your eco-system (note: enhanced ecommerce tracking for Shopify only is included here)
  • Implementation of the Core Four dahsboard templates from the Fast Pass, set up with your logo, brand colours, and funnel/site specifics.

 

As a bonus, you’ll also get a walkthrough of challenges/opportunities that we see in your data, as well as full project documentation of what was implemented.

This will get you off to the races quickly while you/your team works through the full Measure & Maximize program.

No! We build our dashboards using Google’s free suite of products. You may also choose to use an automation tool like Zapier or Make. The idea is to set everything up without having to purchase expensive “connectors.”

You get access to our community, including group Q&A calls, plus 1:1 email support from the Datable team to troubleshoot even the tiniest details.

The cool thing about Measure & Maximize is that it meets you wherever you’re at. It’s never too early or too late to start measuring your efforts and maximizing the effectiveness of what you’re doing. Whether you’ve just gotten your first client or are making multiple millions- these dashboards will be an integral part of your growth in business.

Absolutely! Accurately tracking, collecting, and analyzing your data can have a transformative impact on your business. Getting the numbers you need at your fingertips is a game-changer!

This is a self-paced program. The lessons are pre-recorded and are available to access at any time so you can move through the program at your own pace. Most students spend about 1-2 hours per week and have all four dashboards up and running within 8 weeks. Some students dive in all at once, and have their dashboards set up in a few hours, especially if you have any baseline already with data.

YES! This is PERFECT for that. You’ll get all the benefits of a specialized service for a fraction of the price, and then if your tech stack changes down the road, you’ll have someone who can make all the necessary changes for you. We highly recommend this option and lots of our business owners choose to do this.

We promise you don’t have to be! Tangibly speaking, it’ll take you longer to go through the program and watch the videos than it’ll take you to build your dashboards. Plus, we have an amazing support team ready to step in and help whenever you need them. And this isn’t the standard support team you’re used to where you can ask 1 question that maybe gets answered. We’ll literally dive into your stuff 1:1 with you to make sure you get the support and answers you need. We’re in this with you 100% until your dashboards are up and running! And the best thing about building dashboards is… they’ll do the work for you once they’re set up. You get to sit back, drink your coffee, and glean all the helpful insights (with Kari by your side during Monthly Data Nights if you have questions!!).

Your numbers aren’t there to scare you or tell you what’s possible for you. You can defy common conversion rates… our clients do it ALL the time. Your numbers are just there to inform you. There is and should be plenty of room for creating magic, going with your gut, following your intuition, and crushing the industry norms. Data isn’t the antithesis of that but the pathway to it!

The content is yours to keep for as long as you’d like! If we update the course (and we will, because Google never sleeps), you’ll receive access to the new content as well. This isn’t a program where we’ll ask you to pay again and again. Once you’re in, you’re in and the content and updates are yours for good.

Yes, the four main dashboards you build in the training alone are something you could easily turn around and sell to clients for thousands of dollars. (Kari has done it!)

Your course purchase includes dashboard templates only for your use. If you’d like to use these templates for clients, please select the Service Provider Add on at checkout.

This add on includes:

-White-labeled use of some of our dashboards and tools, ready for you to use with clients as your own – with no additional annual fee! (value $3,988)

The Business of Measurement training which includes types of projects, scoping, pricing, and more (value $697)

Enroll in Measure & Maximize Today

Choose the best option for you...

Measure & Maximize Course

Learn to build your own custom dashboards! Payment plans available at checkout.

✅ Access to all eight course modules plus all of our bonuses!

❌ Done-for-you measurement implementation

$1297

Measure & Maximize Course +
Done-For-You Dashboard Build

Short on time but know you need your numbers? Let us handle the implementation!

✅ Access to all eight course modules plus all of our bonuses!

✅ Done-for-you measurement implementation

Connect with Kari to see if this is a good fit for your business! Click below to book a call, or reach out directly on Voxer (@karipoppleton) or via email. 

"I can't thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.

In the past, when I’d hear terms like “dashboard” or “analytics” I used to shut down. I didn’t consider myself a “numbers person” and didn’t know where to look in Google Analytics for the right information and – worse yet – I didn’t know how to apply the information I was finding to my business.

But to me, this dashboard isn’t even about “numbers”. It’s more of targeted to-do list for better content creation that is sure to resonate with my readers.

At a glance I can get the information I need and then get back to work and know I’m not wasting my time or second-guessing myself.

I can’t thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.”

-Natalie M.

If you...

THIS PROGRAM IS FOR YOU!

We can't wait to welcome you into Measure & Maximize!

If you’ve still got questions for us or want to chat, please email us anytime! We’d love the chance to connect, no pressure – we promise!

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