Attention service providers… Whether you are a business manager, operations leader, marketing director, funnel builder, web designer, or social media manager.. ready to stand out from the crowd and offer a full suite of high-value services with confidence? 

It’s time to master the skills you need to
   confidently offer your clients the in demand data services   
every business needs
that few can deliver!

In less time than it takes to binge a Netfilx miniseries, using free tools, and without prior experience. No mathematical wizardry required.

(Spoiler alert: My first data project was $5k+ and led to a $60,000 contract)

So, here’s the thing.

To truly thrive as a service provider, you need to offer high-value, in-demand services that don’t require you to reinvent the wheel for every project.

If you are unable to do this, you will eventually face one of two common problems…


No. 1

Not getting enough clients to make enough money.

The world is brimming with opportunity, but sometimes it is just plain impossible to gain traction. Competing for commonly offered services can have you working at an unsustainable rate. Trouble is, it is hard to convince clients to pay a premium when they can’t quite see exactly how they benefit from hiring you over your competition.



No. 2

Booking lot’s of clients and still not making enough money - Wait! What?

You’ve made it! You’ve got a pipeline full of great clients. But the party is over when you realize that you need 57.84 hours in a day to serve enough of them to meet your financial goals. Oh my! Soon enough, you find yourself wishing you could offer a premium, in-demand service and make more money with fewer clients. 

Let’s face it.

If you want the work-life balance and financial freedom of your dreams it’s time to up your game.

If only you knew how to help your clients scale so they will be asking to pay you more for your services.

Whether you are a business manager, operations leader, marketing director, funnel builder, web designer, or social media manager, feeling confident about understanding and organizing key sales and marketing data can be the difference between success or failure – for yourself and your clients!

Working hard isn’t enough these days. If you, or your clients, aren’t making smart, data-driven decisions, chances are, the competition is.

Working hard isn’t enough these days.

If you, or your clients, aren't making smart, data-driven decisions, chances are, the competition is.

Speaking of smart.
I know what you are thinking.

You get it. Offering high-paying, results-driven data services is a great way to attract new clients and add value to existing clients.

But data can be intimidating. Maybe you dreaded math class. Maybe spreadsheets and dashboards make your head spin.

The thought of another course. Another learning curve. The possibility of the new tools and tech jargon being too much to handle. 

The risk is real, and you can’t help but wonder, what if I get myself into something that I just can’t wrap my head around

After all, even the best training can’t prepare you for the stagefright that strikes you when a client presents you with a problem that you have no idea how to solve.

What if I told you, there is a simple system to follow to show tangible results.

To showcase your skills visually and to present objectively irresistible client opportunities.

I’ve had the privilege of serving all types of businesses, from the Fortune 500 to the everyday entrepreneur. After analyzing thousands of data points, I have developed a simple, service provider friendly framework for you to follow to become your clients’ favorite data scientist.

Now, I understand that the last thing you need is another course collecting virtual dust. This is why we took a very un-course like approach to building this program. 

What we have created for you, is an opportunity to build, in real-time, a portfolio of data services that you can offer to clients within weeks.

I have seen how data can be intimidating and training can leave you dazed, confused, and unmotivated.  

We teach you everything you need to know to be a confident data services provider and nothing you don’t, in an easy to follow, no fluff program.

You don’t need to be a math whiz or an analytics aficionado.

In fact, one of the first things we explore is how to sort through the abundance of data to focus on what matters most and present a neat and tidy dashboard in a creative way.

And speaking of creativity.

You will learn how to build custom dashboards and effortlessly brand them for clients – or for yourself! Just a few short weeks from now, you can stand out from the crowd and offer signature data dashboards to your clients!

We will guide you step by step through the process of creating the real-life working portfolio you need to position yourself as the priceless service provider you were meant to be!

Excited? I know right!

And hey, guess what?

We are 100% foolproof!

We are committed to your success! You will have access to our private Facebook group for daily support in addition to a monthly Q&A call where you can ask us anything! 

We also provide 1:1 email support, and we will help you troubleshoot any issue that you come across as you build your portfolio and work with clients.

Think of this as the launchpad to your future as a data services expert – no prior expertise required. 

As soon as you say “yes” to investing in yourself you will be granted immediate access to our on-demand, bite-sized lessons, and stellar support.

The thing about data is that it is objective, and it is the secret to successfully scaling any business.

What makes our program unique is the near immediate and infinite potential return on your investment.

Business owners who have data systems in place need you.
Entrepreneurs who don’t have time to sort through their data need you.
Any business, large or small, needs you. 

When you can measure impact and maximize what’s working - you can add tangible value to any business. Over. And over. And over.

Warning! You may find that, as was the case with my first project, your clients ask you how they can continue to work with you long term (and pay you more money). For me, that meant a $60,000 operations contract. For you that could mean spending more time and earning more money in your zone. of. genius. 

Judging by the fact that you are still reading this, still doing your due diligence and making a carefully researched decision – it seems you like to make informed, dare I say, data based decisions (wink).

You are smart, curious, and careful with where you put your time and energy.
I love that!

You, my friend, are in the right place.

And you are going to love the way we do data.

Let's raise those rates with...

Measure & Maximize

An 8-week program that teaches you to tackle any measurement project by building dashboards that give you exactly the info you and your clients need to scale.

Consider this your shortcut system to learn what numbers are actually important to measure, how to measure and understand them, and then how to pull it all together in a way that tells a story. . . withOUT spending 25 hours wanting to pull your hair out in Google Sheets.

After going through Measure & Maximize, you’ll . . .

Plus, you’ll come out of it having created at least two totally-customized dashboards —valued at over $5,000!— to kick-start your success.

let's dig into the details

What We'll Cover...

Most courses on measurement and dashboard building will spend the majority of their modules on the TOOL or on THEORY. Or, they’ll go into measurement strategy and the 50,000-foot view without giving you the context and experience you need to understand it.

We are doing the opposite – giving you only what you need to know to get started, have you actually start building, and then zoom back out to talk theory and strategy. Why? Because the concepts make WAY more sense when you’ve actually done some building.


Why Data and Dashboards?

Most service providers make the mistake of jumping right into data and reporting without actually feeling confident with numbers. You need to understand why knowing what, how, and when to measure is one of the highest forms of leverage in business and how to identify a “good” dashboard from a “bad” one. In this module, you’ll..
  • Come away with confidence and clarity on what to measure and why you are measuring it. 
  • Learn our signature approach for planning & building dashboards – The Measurement Method
  • Know the tools of the trade and our recommendations


Google Data Studio

There are many fancy-looking tools on the market that can create automated reports, but most are not user friendly, are incredibly limited, and require a background in corporate analytics or development to operate. Our tool of choice is Google Data studio – which is free, incredibly powerful, and best of all, easy to use even for those who hate tech and numbers.  In this module, you’ll..

  • Learn the basics of Google Data Studio 
  • Understand Data Sources and how to connect them
  • See how to use sample data that Google provides (aka practice data)


Build A Website Analytics and Funnel Dashboard

It’s time to teach you the first measurement plan and dashboard: website analytics and funnel performance. Because who hasn’t had a client ask questions about funnel optimization or where website traffic is coming from? In this module, you’ll..

  • Understand the basics of traffic data and Google Analytics
  • Learn WHAT to pull into a website analytics dashboard AND how to pull CONVERSION data so you can help clients see not only where traffic is coming from but where sales/conversions are coming from as well
  • Build BOTH a traffic dashboard and a funnel performance dashboard 
  • Learn how to analyze these (and other) metrics using our OCT Framework


Build a Product/Sales Dashboard

Another question many service providers get: where is my revenue coming from and how are my products performing? Based on the tech-stack, sometimes the bookkeeper can’t even break it down at this level. In this module, you’ll…

  • Build a Product/Sales dashboard that can show people sales by products (or by source) in real time
  • Learn to use zapier to automate the process of getting purchase data to the dashboard (if you can do this, the possibilities for dashboard building is endless)
  • Get guidance on other things that might be helpful to include or think about with this kind of dashboard
  • Learn some advanced Google Data Studio functions that make some of these things possible


Dashboard Design

This is not your mama’s outdated excel spreadsheet, topped with a corporate TPS report. We are building custom, next-level dashboards (or decision making centers, as I like to call them) and the design needs to reflect that level of sophistication. In this module, you’ll..

  • Customize both of your dashboards to include your branding and/or your clients branding
  • Learn the elements of creating a good visual experience for your users
  • Gain experience using data to tell a story and selecting the best chart types for various metrics
  • Understand the role of questions and context


The Measurement Method

Now that you’ve got some wins (and dashboards) under your belt, it’s time to zoom out and talk more about strategy, the planning process, and measurement concepts. These are the tools you need in order to build other kinds of dashboards or tackle building upon the ones we started. In this module, you’ll…

  • Understand the 3 part process we use for all measurement projects: Planning, Building, and Reporting
  • Learn how to start from a blank state, determine WHAT to track, HOW we will track it, and then getting it into a report
  • Know when and how to clean or reformat data for reporting purposes
  • Recognize key principals about measurement strategy and master how to communicate effectively with clients as it relates to data

and don't forget about the bonuses

You're also going to get access to:


“Black Book” of Standard Industry Conversion Rates ​

Get our exclusive guide that will assist you in understanding when things are performing well—and how to improve if they’re not. 

Value = $27


The Basics of Google Analytics

Stop feeling confused and start feeling in control. Learn to understand the often confusing Google Analytics so you know exactly what to look for and how to translate key marketing information into actionable insights.

Value = $197


Google Analytics 4: What You Need to Know​

This new version provides smarter insights to improve marketing decisions.. but it’s not ready to replace the current version. In this workshop, you’ll meet the new platform and learn what you need to know (and do) in the interim. 

Value = $97


Getting Creative with Reporting Workshop

Who said you’re either analytical OR creative?  In this workshop, I share how I got creative to solve one client’s problem by building a form-fed dashboard.. and the possibilities this approach has for other situations you may encounter!

Value = $97


Graphic Elements For your Dashboards

Make your dashboard easy-to-read and beautiful with graphic elements that stand out.

Value = $47


Tag Your Traffic: UTM Course

Get yourself (and your clients) more useful traffic data by “tagging” your traffic with UTM links. This mini-course will teach you exactly how to use UTM tracking for big results.

Value = $47

VIP ONLY bonus

The Business of Measurement

Discover how to sell your services. We’ll teach you how to market your data and dashboard skills to help you land new clients and bring in more business.

Value = $497

VIP ONLY bonus

Cross-Domain Tracking With Google Tag Manager Workshop

Sometimes we have to cross URLs in a user journey and tracking can get messy. In this mini-course, we will show you exactly how you can use Google Tag Manager to ensure that Google knows “those pages are with us” and your tracking isn’t falsely attributing one of your own websites to the sale!

Value = $297

VIP ONLY bonus

White-Labeled UTM Building Tool

Use the signature tool we use within our Tag Your Traffic Course and with our clients, with yours! You get to white-label the tool so you can take all of the credit.

Value = $197

VIP ONLY bonus

Agency License: Traffic Insights Dashboard

The Traffic Insights Dashboard will help you identify and showcase the traffic-driving insights drawn directly from your client’s data — without the hassle of you or your team having to dig through pages of Google Analytics and Google Search Console reports. You get 1 year of the standard agency license to use this tool with your clients.

Value = $997

VIP ONLY bonus

Agency License: Organic Search Dashboard

Make your agency even more valuable to clients by providing them a simple, easy to understand SEO dashboard. At a glance, your clients can see how SEO efforts are improving their site’s ranking and bottom line – making KPI reporting 100% easier, stress-free, and more pleasing to the eyes.  You get 1 year of the standard agency license to use this tool with your clients.

Value = $997

Ready to snag over $2,000 in bonuses? Don't miss your chance to get everything at this price.

We get that you are. busy. 

But we also know it’s easy to put your own business and your own development on hold. I don’t want that for you. 

So when you join Measure & Maximize, you are securing your spot now and if you need to start the support component later, just shoot us a note! 

MEET YOUR instructor

Hey there, I'm Jennifer.

Am I a math whiz?! Absolutely not! Heck, I’m a former English Lit major who landed herself in the remedial math class in college. (Embarrassing, but true.)

But my time with high-level executives at Fortune 10 companies taught me how to use data to make better business decisions that get owners REAL results.

And my success in applying this in my own business and in the 6 and 7-figure businesses I support is what led me to create the Measure and Maximize . . . because I firmly believe any entrepreneur can make strategic, data-driven decisions, without all the confusion and exhaustion that knock so many people off track. 

Ready to unlock your genius?! You’ve got this. And I’m here to help.

let's wrap it all up

Here's what you get when you join.

When you add that all up, it comes out to a value of over $6,494,

but you can enroll today for an investment of just $997



(Payment plans are also available)



(Payment plans are also available)

Need a different payment plan than what is listed? Send us a note to

Not sure if this program is right for you? Schedule a free 15-minute call and we can answer any questions you may have to help you decide if this is a good fit

our happiness guarantee

100% Risk Free

Our program is committed to your success. If you enroll in Measure & Maximize, do the assigned work, and don’t see the value, we will happily provide a 100% refund within 14 days. Simply send us an email at

Have a question? We've got answers.

Frequently Asked Questions

This is an 8-week program. The lessons are pre-recorded and are available to access at anytime allowing you to move through the program at your own pace. Assignments are optional but highly encouraged. The time commitment varies based on the individual, but  1-2 hours per week should allow you to complete everything in an 8-week period. 

 The content is yours to keep for as long as you’d like. The support component expires based on the program tier you select at checkout.

While this program speaks directly to service providers throughout, it would absolutely be applicable for a full-time employee or business owner that wants to learn these skills.

No! We build using Google’s free suite of products.

Depending on the tier you select a checkout, you are given 3-6 months of ongoing live Q&A calls and 1×1 support via email as needed.

Yes there is! You’ll be able to connect with other students (and eventually, alumni) and the Nimble Co team in our community.

YES! This is PERFECT for that. Get all the benefit of a custom service for a fraction of the price! 

Yes, the two dashboards you build in the training alone is something you could easily turn around and sell to clients for thousands of dollars. 

Don’t see your question here? Email us at 

No questions, I'm ready for this!!

If you’ve made it this far, you are someone that cares about the detail.. Which makes you PERFECT for measurement. So I want you to consider this.. What is the opportunity cost of NOT taking action?

Imagine a few months from now, you’re sitting in a post-launch team meeting. The numbers aren’t in line with what you all were expecting. Now, instead of wondering what happened and feeling helpless about how to advise your client, it’s your time to shine.

After investing in Measure and Maximize, you will have the confidence you need to pull up the data, glance at your easy-to-understand dashboard, and give your client the answers they need —while also adding a new stream of revenue for your business.

There Is A Better Way to Evaluate Numbers

Instead of. . . 🚫

🚫 Feeling lost when you look at a data dashboard
🚫 Struggling to demonstrate the value of data
🚫 Flying blind without anything to justify your decision-making
🚫 Adding just another spreadsheet to your toolkit

. . . it’s time to  ✅

flip the narrative and gain the confidence & certainty you need to lead or advise on measurement projects AND serve (and charge 💵) as the strategic partner YOU know you are.

let's wrap it all up

Here's what you get when you join.

When you add that all up, it comes out to a value of over $6,494,

but you can enroll today for an investment of just $997

Choose your experience..



(Payment plans are also available)



(Payment plans are also available)

Need a different payment plan than what is listed? Send us a note to

Not sure if this program is right for you? Schedule a free 15-minute call and we can answer any questions you may have to help you decide if this is a good fit