DID YOU KNOW EVERY SINGLE PLATFORM IS TRYING TO CLAIM CREDIT FOR YOUR SALES?

Stop Trying To Figure Out Whether That Spike In Sales Was A Facebook Ad, An Email Or Something Else

Get the data you need, available at your fingertips, in an easy-to-understand format so that you (or your clients) can quickly understand what’s working, what needs to change, and where to invest time and money.

JOIN MEASURE & MAXIMIZE

WHAT IF YOU COULD CREATE A FULLY CUSTOMIZED, VISUALLY STRIKING DASHBOARD

That lets you see all of your key metrics as you sip your first cup of coffee each day…so that you (or your clients) are making smart, data-driven decisions instead of guessing?

Imagine being able to quickly and easily spot what's working, what needs to change, and where to invest time and money.

HINT: THIS IS GOING TO CHANGE THE WAY YOU DO BUSINESS.

Introducing

Measure and Maximize

THE MEASUREMENT METHOD™

The 8-Week Program That Teaches You To Measure Your Marketing And Build Gorgeous Custom Dashboards Using Free Software

In this 8-week digital course, you’ll get:

8+ hours of video training, designed so that you can hit pause anytime to practice what you’re learning.

Access to our signature 3 part Measurement Method™ - Planning, Building, and Reporting.

Step-by-step guidance on how to build 3 different dashboards you can use in your business.

Live coaching calls… so you can ask questions and get answers in real time!

Access to our private Facebook community for daily support & troubleshooting.

I feel like I got so much value out of it just within the first couple of modules that it paid for itself.

Thanks to the Google Analytics bonus, I was able to go in and see from my automation which emails in a sequence generated the most revenue. It was a goldmine of information, and I didn’t know that I had it in there already.

-ASHLEY M

No more guessing at what’s working or spending time on what's not.

MEASURE AND MAXIMIZE IS DEFINITELY FOR YOU IF...

  • You’re a business owner who’s tracking the sales of your digital products, courses, or memberships, but you don’t actually know what’s moving the needle…
  • You’re a tech-savvy OBM, VA, DOO, or integrator who sees your clients pouring their energy (not to mention their $) into marketing efforts without knowing what actually works…

IT’S TIME TO STOP TREATING GOOGLE ANALYTICS LIKE A MYSTERY BLACK BOX AND EMBRACE IT FOR THE MAGIC IT IS.

Measure & Maximize was created
so that you can:

Gather important data in one place, so no one has to zigzag from Google Analytics to Kajabi and back again when trying to put together a meaningful report.

Deep dive into what data actually means—and how to leverage it to make more money & cut back on unnecessary spending.

Learn how to use data to answer questions, like: Where are sales coming from? What’s the return on investment? And what does the customer journey really look like?

Use the data in your dashboards as the starting point for an overarching marketing strategy.. one that focuses on things you know will actually work.

When you finish the course, you’ll be an expert at understanding all the numbers behind your marketing activities and creating gorgeous custom dashboards that make it easy for you (or your clients) to review key metrics at a glance before you tackle the rest of your agenda for the day.

THAN MEETING WITH AN ACCOUNTANT AND REALIZING YOUR BUSINESS IS HEMORRHAGING MONEY, BUT NOT KNOWING WHY OR HOW TO FIX IT.

But when you have reliable data that you can easily access and understand, you can spot leaky funnels, low-performing team members, or products that need a marketing jump-start.

In Measure and Maximize, we start by exploring the tools you have available to you. Then we dig into what questions you should be asking based on the type of business you’re working with, where to find the answers, and how to display them in a format that’s easy to understand (and updates without any heavy lifting on your end).

HERE’S WHAT WE COVER:

Understand Your Traffic

Brush up on the fundamentals—these 3 workshops will give you an overview of everything you need to know about Google Analytics before we dive into dashboards.

  • Start by learning The Basics of Google Analytics so that you don’t have to feel overwhelmed each time you log in (believe me, I get it—there’s a lot to take in).
  • Then learn about what’s happening with Google Analytics 4, why you’ll want to install it on your site but also, why stick with the current version a little longer.
  • In Tag Your Traffic, I’ll explain UTMs, which are one of my favorite tools for getting ultra-specific with traffic data.

Why Data and Dashboards?

Before you jump into working with data, you need to feel confident about the numbers you’re choosing to track and what they represent.

  • Get clarity on what you need to measure and why you’re measuring it, so that your dashboards have maximum impact
  • Discover what separates a “good” dashboard from one that looks pretty, but doesn’t tell a story

Google Data Studio

There are lots of powerful tools on the market for creating dashboards and automated reports, but none of them can match Google Data Studio when it comes to a) user-friendliness and b) price (it’s free!)

  • Start using Google Data Studio by connecting your first data sources
  • Experiment with sample data, sandbox-style

Build a Website Analytics & Funnel Dashboard

No more wondering about where users are coming from or guessing about where they’re dropping out of the funnel.

  • Design your first website analytics dashboard, with conversion data baked in so it’s clear where sales are coming from
  • Put together a funnel dashboard that helps you pinpoint leaks in any funnel
  • Learn how to tell stories with data by applying our OCT framework to the dashboards you create

Build a Product/Sales Dashboard

When a complex tech stack is in play, even an experienced bookkeeper might struggle to explain where revenue is coming from and how products are performing. We’re going to extract that data for our second dashboard, this time focusing on sales.

  • Create a dashboard that shows sales by product or source—in real-time
  • Build automations so that purchase data appears seamlessly on the dashboard, no tedious copy-and-paste needed

Dashboard Design

This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either. I’ll teach you styling tricks to make your dashboard stand out, plus the questions you should be asking to make your data tell a story.

  • Style your dashboards, including custom branding (no corporate TPS reports here)
  • Walk away with an understanding of how to select the chart types that work best for different metrics

The Measurement Method™

Let’s zoom out and talk more about strategy—plus how you can use what you’ve already learned to put together completely new dashboards (it’s a bit like playing with Legos).

  • Learn my repeatable system for from-scratch measurement projects
  • Explore how to tidy up less-than-clean datasets so you can use them for reporting
  • And find out how to translate what you’ve learned into terms that your clients (or team members) can understand

YOU DIDN’T THINK THAT WAS ALL, DID YOU?

Check out these epic bonuses

BONUS 01

“Black Book” of Industry Conversion Rates

so that you can compare the rates you see to industry benchmarks and get a handle on how well your funnel is performing.

BONUS 02

Getting Creative with Reporting

An over-the-shoulder tutorial where I show you how I created a dashboard populated by forms, and teach you how to use the same techniques for yourself or your clients.

BONUS 03

Graphic Elements for Your Dashboards

Make your dashboards pop with easy-to-read graphics that you can tweak with just a few clicks.

AND FOR OUR SERVICE PROVIDERS AND HARD-CORE DATA NERDS

Join us in VIP and you’ll also snag:

VIP ONLY BONUS 01

The Business of Measurement

Ready to take everything you’ve learned and transform your business? This bonus module shows you how to find clients, build a pricing model, and set up systems so you can use your dashboard skills to bring in more business.

VIP ONLY BONUS 02

Cross-Domain Tracking With Google Tag Manager

Tracking can get messy when users hop from one URL to another (which they usually do). This workshop helps you stop attribution issues in their tracks.

VIP ONLY BONUS 03

White-Labeled UTM Building Tool

This is the tool I use with my clients to track their traffic in minute detail. Use it with yours to make sure that every campaign is perfectly tracked.

VIP ONLY BONUS 04

Agency License – Traffic Insights Dashboard

No more digging through Google Analytics and Search Console for gems of insight. You get a 1-year license to use this done-for-you dashboard with your clients.

VIP ONLY BONUS 05

Agency License - Organic Search Dashboard

SEO shouldn’t be alphabet soup. With this dashboard, clients can see at a glance how their site is performing when it comes to organic search. You get a 1-year license to use this done-for-you dashboard with your clients.

TRUSTED BY

Am I a math whiz?! Absolutely not! Heck, I’m a former English Lit major who landed herself in the remedial math class in college. (Embarrassing, but true.)

But my time with high-level executives at Fortune 10 companies taught me how to use data to make better business decisions that get owners REAL results.

I even put my knowledge of data to work when I started a productivity blog…and grew it to reach over 2 million people per year, without spending more than a couple of hours a week. After just 2 years, I was able to sell that blog for a profit.

These days, everything I do is about helping my clients use data to remove guesswork from their businesses so that they can be more profitable.

HERE’S THE THING…

I believe that you should be able to deliver results consistently—without having to spend 80 hours a week with your butt parked in your office chair.

That’s why I developed Measure and Maximize . . . because I firmly believe any entrepreneur can make strategic, data-driven decisions, without all the confusion and exhaustion that knock so many people off track.

Ready to unlock your genius?! You’ve got this. And I’m here to help.

Measure & Maximize is perfect for:

  • Solopreneurs or online business owners who sell digital courses, memberships, or products (or all three!)
  • Product based business owners who want to better understand their online marketing and sales
  • Marketers who are part of a larger team in-house or at an agency and want to track their results
  • OBMs, VAs, DOOs, and integrators who are looking to expand their client offerings and use insights from data to position themselves as a key partner
  • Other service providers who provide done-for-you or done-with-you services and want to back their results up with data ( AKA Ads managers, Email marketers, Web developers, Conversion copywriters)

It’s given me the confidence to work with bigger clients.

Having done Jen’s course, I have the know-how to sit with the CEO and the marketing team of a great company and really delve into the analytics. 

- CLAUDIA E

ARE YOU READY?

Join Measure & Maximize today!

THE MEASUREMENT METHOD™

  • Unlimited access to course modules including future updates ($2,997)
  • 3-months access to a private community, including monthly live Q&A calls ($291)
  • BONUS: “Black Book” of Standard Industry Conversion Rates ($47)
  • BONUS: Getting Creative with Reporting Workshop ($97)
  • BONUS: Graphic Elements for your Dashboards ($47)

$1297

Payment Plans Available!

THE MEASUREMENT METHOD™

  • Unlimited access to course modules including future updates ($2,997)
  • 6-months access to private community, including monthly live Q&A calls ($582)
  • 1x1 support as needed via email from Jen and The Nimble Co team for 6 months ($994)
  • BONUS: “Black Book” of Standard Industry Conversion Rates ($47)
  • BONUS: Getting Creative with Reporting Workshop ($97)
  • BONUS: Graphic Elements for your Dashboards ($47)
  • VIP BONUS: The Business of Measurement ($497)
  • VIP BONUS: Cross Domain Tracking with Google Tag Manager ($297)
  • VIP BONUS: White-Labeled UTM Building Tool ($197)
  • VIP BONUS: Agency License Traffic Insights Dashboard ($997)
  • VIP BONUS: Agency License Organic Search Dashboard ($997)

$1997

Payment Plans Available!

On the fence? We’ve got options.

This has sold some new clients recently!

I don’t sell it as a stand-alone offer, but I’ve added it to my high-end 1:1 services and it’s a huge value add. I do financial dashboards and since it’s difficult to do advanced reporting in QBO (particularly when Stripe is involved), data studio has given me a way to provide a ton of new insights to clients in a beautiful way. Cannot express enough gratitude to you for this, Jennifer!

- EMILY V

Wondering if Measure & Maximize is right for you?

You’ll get the most out of Measure & Maximize if you check at least four of the boxes below:

  • You provide done-for-you or done-with-you services and you’re looking to deliver a premium experience to your clients
  • You’re a solopreneur or online business owner who sells digital courses, memberships, or products and wants to have a crystal-clear understanding of what’s working in your business
  • You work as part of a marketing team in-house or at an agency, and you want to have data at your fingertips so you can answer any questions your boss or your clients throw at you
  • You’re already investing a few hours a week in trying to chase down data from a variety of sources and wrangle it into pretty, easy-to-digest reports
  • You secretly love crunching numbers, even if it’s not the main thing you do all day
  • The thought of adding new tools to your tech stack always gets you pumped up
  • You know that the ability to create dashboards will be rocket fuel for your business, whether you’re using them to track your own data or building them for your clients
  • You’re already excited to dive in and learn the fundamentals of Google Analytics so that you understand the ins and outs of how your marketing is working for you

CHECKED OFF AT LEAST FOUR OF THOSE BOXES?

Adding measurement services as an add-on to my existing marketing retainer packages was a no-brainer.

My clients are excited about the potential to get new data that can help them get a deeper understanding of their audience and their marketing efforts.

I’m excited to use the dashboards I’ve created to provide prettier reports that are easy for anyone to understand and to pair them with the market research, strategy analysis, and recommendations I provide to my clients already.

- VANESSA S

ARE YOU READY?

Join Measure & Maximize today!

THE MEASUREMENT METHOD™

  • Unlimited access to course modules including future updates ($2,997)
  • 3-months access to a private community, including monthly live Q&A calls ($291)
  • BONUS: “Black Book” of Standard Industry Conversion Rates ($47)
  • BONUS: Getting Creative with Reporting Workshop ($97)
  • BONUS: Graphic Elements for your Dashboards ($47)

$1297

Payment Plans Available!

THE MEASUREMENT METHOD™

  • Unlimited access to course modules including future updates ($2,997)
  • 6-months access to private community, including monthly live Q&A calls ($582)
  • 1x1 support as needed via email from Jen and The Nimble Co team for 6 months ($994)
  • BONUS: “Black Book” of Standard Industry Conversion Rates ($47)
  • BONUS: Getting Creative with Reporting Workshop ($97)
  • BONUS: Graphic Elements for your Dashboards ($47)
  • VIP BONUS: The Business of Measurement ($497)
  • VIP BONUS: Cross Domain Tracking with Google Tag Manager ($297)
  • VIP BONUS: White-Labeled UTM Building Tool ($197)
  • VIP BONUS: Agency License Traffic Insights Dashboard ($997)
  • VIP BONUS: Agency License Organic Search Dashboard ($997)

$1997

Payment Plans Available!

On the fence? We’ve got options.

OUR HAPPINESS GUARANTEE

100% Risk-Free

Our program is committed to your success. If you enroll in Measure & Maximize, do the assigned work, and don’t see the value, we will happily provide a 100% refund within 14 days of your purchase. Simply send us an email at Support@TheNimbleCo.com.

FREQUENTLY ASKED QUESTIONS

I’M NOT A SERVICE PROVIDER, IS THIS COURSE FOR ME?

While this program was created with service providers in mind, it’s just as useful for a full-time employee or business owner that wants to how to create dashboards for their business.

HOW LONG WILL THIS TAKE AND HOW MUCH TIME IS REQUIRED?

This is an 8-week program. The lessons are pre-recorded and are available to access at any time so you can move through the program at your own pace. Assignments are optional but highly encouraged (and you can get your work checked to make sure you’re on track). The time commitment varies based on the individual, but 1-2 hours per week should allow you to complete everything in an 8-week period.

HOW LONG DO I HAVE ACCESS?

The content is yours to keep for as long as you’d like! If we update the course (and we will, because Google never sleeps), you’ll receive access to the new content as well. The support component expires based on the program tier you select at checkout.

DO I NEED ANY EXTRA PAID TOOLS FOR THIS TO WORK?

No! We build our dashboards using Google’s free suite of products. You may also choose to use an automation tool like Zapier or Integromat. The idea is to set everything up without having to purchase expensive “connectors.”

HELP! I GOT STUCK! WHAT KIND OF SUPPORT DO I GET?

Depending on if you purchased standard or VIP, you get 3-6 your standard tier at checkout, you get 3-6 months of access to our community, including group Q&A calls, plus 6 months of 1:1 email support from Jen & the Nimble Co. team to troubleshoot even the tiniest details.

I AM A BUSINESS OWNER, CAN I SEND MY VA, OBM, OR MARKETING ASSISTANT THROUGH THIS?

YES! This is PERFECT for that. You’ll get all the benefits of a custom service for a fraction of the price, and then if your tech stack changes down the road, you’ll have someone who can make all the necessary changes for you.

WILL I LEARN ENOUGH TO BE ABLE TO OFFER THIS AS A SERVICE?


Yes, the three dashboards you build in the training alone are something you could easily turn around and sell to clients for thousands of dollars. (I know, because I’ve done it!) Don’t see your question here? Email us at support@thenimbleco.com.

I wish I had this course 10 years ago.

You can look up YouTube videos…but that’s not giving you step one to step ten of what to do and why it matters. Here’s where to spend your time. Here’s how to set things up.

- AUDREY S

IF YOU’VE MADE IT THIS FAR, YOU’RE SOMEONE THAT CARES ABOUT THE DETAILS.

So I want you to consider this: What’s the opportunity cost of NOT taking action?

Imagine a few months from now, you’re sitting in a post-launch team meeting. The numbers aren’t in line with what you all were expecting. Things could go one of two ways:

ARE YOU READY?

Join Measure & Maximize today!

THE MEASUREMENT METHOD™

  • Unlimited access to course modules including future updates ($2,997)
  • 3-months access to a private community, including monthly live Q&A calls ($291)
  • BONUS: “Black Book” of Standard Industry Conversion Rates ($47)
  • BONUS: Getting Creative with Reporting Workshop ($97)
  • BONUS: Graphic Elements for your Dashboards ($47)

$1297

Payment Plans Available!

THE MEASUREMENT METHOD™

  • Unlimited access to course modules including future updates ($2,997)
  • 6-months access to private community, including monthly live Q&A calls ($582)
  • 1x1 support as needed via email from Jen and The Nimble Co team for 6 months ($994)
  • BONUS: “Black Book” of Standard Industry Conversion Rates ($47)
  • BONUS: Getting Creative with Reporting Workshop ($97)
  • BONUS: Graphic Elements for your Dashboards ($47)
  • VIP BONUS: The Business of Measurement ($497)
  • VIP BONUS: Cross Domain Tracking with Google Tag Manager ($297)
  • VIP BONUS: White-Labeled UTM Building Tool ($197)
  • VIP BONUS: Agency License Traffic Insights Dashboard ($997)
  • VIP BONUS: Agency License Organic Search Dashboard ($997)

$1997

Payment Plans Available!

On the fence? We’ve got options.