We help you measure data in business to maximize revenue, profit and time.
The biggest issue in online marketing is that most people spend so much time and money listening to other gurus teach about what worked for them, instead of learning what works for their business.
They waste thousands of dollars, hours, and many quit because they feel like they never found the magic secret.
But the truth is? They were just looking in the wrong places.
Data is the magic secret.
Data is what helps you print dollar bills in your business.
Because data is the only thing that will tell you what’s working for YOU and YOUR audience and not someone else’s.
Here’s the thing, you’ve probably…
There’s one way to do all this 👆 and it has nothing to do with learning what worked for someone else.
It has everything to do with mastering measurement, getting real data, and being able to maximize your results.
Before working with {Datable} I was frustrated that I couldn’t see the complete picture of where my online conversions were happening.
Which meant I couldn’t make strategic choices about my time, marketing efforts, or team members. Thanks to Jennifer I have clear, accurate information about exactly what my customers are doing within my funnels. Knowing where sales are coming from is empowering to say the least. I highly recommend it for any entrepreneur wanting to scale without working harder!
-LAUREN GOLDEN, FREE MAMA
When you can harness the power of measurement and data, amazing things start to become possible…
These are the things that seven-figure CEOs are made of. 👆
They have the sureness, the confidence, and the ability to know what works and what doesn’t. They de-personalize business. They leverage their time and money in the most effective ways, and they get how to help other people do the same.
We don’t know any seven-figure CEOs talking about how they got to where they are because they did exactly what someone else did, do you?
Didn't think so.
They got there because they figured out what worked for them and leveraged it like crazy.
And there’s only one thing that can help you do that…
DATA.
And until now there wasn’t an easy, accessible, and female-founder friendly way to measure and maximize data and to get the results it so easily provides.
It is super reassuring to be able to know where our CUSTOMERS/CLIENTS came from instead of guessing.
Great to find insights to help with our next iteration of this launch! I was able to see how well our organic efforts had been working WAY better than our paid ones. So if we double down on growing our organic for the next event, then we should be able to double our numbers. It is super reassuring to be able to know where our CUSTOMERS/CLIENTS came from instead of guessing.
-JORDAN GILL, SYSTEMS SAVED ME
But now there is…
Here’s the quick and dirty: Measure & Maximize gives you the knowledge and tools to know what’s working (and what’s not) so you can spend your time, money, and effort in the best way to reach your business goals.
The gist? This is the ONLY way you'll actually know you're growing as fast as possible for YOUR business model, goals, etc. Think of it as your personalized fast track to success.
This program truly meets you wherever you are at whatever level of business you’re at. It’s never too early or too late to start tracking your data, and it’s never too early or too late to see the insane results that come from it.
Here’s the breakdown of what you’ll receive in this course:
We actually teach you how to build 4 specific types of dashboards that are most commonly needed for online businesses of all kinds.
Sales
Dashboard
The Sales Dashboard answers questions like...
(Note: Those accepting payments in Kajabi may not be able to pull all of this detail)
Attribution
Dashboard
The Attribution Dashboard answers questions like...
Funnel
Dashboard
The Funnel Dashboard answers questions like...
Launch
Dashboard
The Launch Dashboard answers questions like...
👇 Click on the video below for a walkthrough of some of our dashboards. 👇
When you finish this program you’ll walk away with TANGIBLE and incredibly insightful dashboards that will forever change your business (plus the skills to build even more)!
And don’t stress about what you don’t know…
This course will teach you everything you need to know to set your business up for success with long-term growth strategies that work for YOUR business—not someone else’s.
Here’s what you’ll learn through 8 modules of on-demand video training:
module one
Preparing to Measure
Our goal for this module is to help you feel comfortable and confident working with data, provide you with a framework for thinking about what to measure so you know exactly where to focus, and have you plan your initial measurement setup.
module two
Measurement Setup
Our goal for this module is to have you set up, install, and properly configure your Google Analytics account so you can capture your marketing analytics.
module three
Preparing to Report
Our goal for this module is to ensure you understand what a dashboard is and what makes a great one, so you can build the most impactful and useful dashboards for your business.
module four
Traffic Data and Dashboards
Our goal for this module is for you to understand where your traffic is coming from and how your funnels are performing so you can ensure you’re getting the most leads, reach, and engagement possible.
module five
Build a Product/Sales Dashboard
Our goal for this module is to ensure you have all the sales data you need to make informed decisions that get you more sales. We find even the most experienced business owners (or bookkeepers) struggle to explain where revenue is coming from and how products are performing.
module six
Launch Dashboard
Our goal for this module is for you to understand how your launches are performing so you can ensure you’re getting the best results possible.
module seven
Dashboard Design
Our goal for this module is for you to not just be a numbers queen but do so with style. This is not your mama’s outdated excel spreadsheet—and it shouldn’t look like it, either.
module eight
Turning Data to Insights
Our goal for this module is for you to be able to make sense of your data and apply it to your business.
Being able to have a clear picture of my data was worth the investment many times over.
I’ve created dashboards that help me answer questions like “which blog posts are actually leading to sales? Which YouTube videos are actually driving people to opt-in? What is my funnel’s conversion rate and average cart value and how are they changing over time?” This is seriously going to help so much, especially as I launch a new content marketing strategy, because I don’t want to waste time creating content that doesn’t produce results! The ability to pull in spreadsheet data next to Google Analytics data was a game changer (especially because Kajabi’s analytics are so basic.) And finally seeing how my email campaigns are paying off in $$$ was a HUGE eye opener! Anyway, thanks so much for everything — I’ve invested tens of thousands in education for my business and this was easily one of the most actionable and helpful courses I’ve ever taken."
-ASHLEY M
Dashboard: In the past, when I'd hear terms like "dashboard" or "analytics" I used to shut down. I didn't consider myself a "numbers person" and didn't know where to look in Google Analytics for the right information and - worse yet - I didn't know how to apply the information I was finding to my business. But to me, this dashboard isn't even about "numbers". It's more of targeted to-do list for better content creation that is sure to resonate with my readers. At a glance I can get the information I need and then get back to work and know I'm not wasting my time or second-guessing myself. I can't thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.
-NATALIE M.
The Traffic Insights Dashboard is going to be a very helpful tool long-term.
It takes the data between Google tools and combines it in a way that saves so much time and helps improve the analysis process. I love that it already includes Pinterest, and that I was able to quickly see where there were gaps in tracking traffic and get them fixed easily.
- VANESSA S
“I've always wondered which emails in my automations were actually leading to sales... I had no idea that info has been sitting in GA this whole time!" -
- ASHLEY
Gather important data in one place, so you can see and access it quickly, and have the answers to all of your burning business questions at the touch of a button
Deep dive into what data actually means—and how to leverage it to make more revenue and profit (plus cut back on unnecessary spending).
Learn how to use data to answer questions, like: Where are sales coming from? What’s the return on investment? And what does the customer journey really look like?
Use the data in your dashboards as the starting point for an overarching marketing strategy.. one that focuses on things you know will actually work to generate long-term results.
When you finish the course, you’ll be an expert at understanding all the numbers behind your marketing activities and creating gorgeous custom dashboards that make it easy for you (or your clients) to review key metrics at a glance so you know what’s working, what’s not and can maximize your time, money, and energy to get the biggest results.
BONUS 01
“Black Book” of
Conversion Rates
Compare the rates you see to industry benchmarks and get a handle on how well your funnel is performing. This will help you see your gaps and make the right tweaks to see better results.
BONUS 02
Getting Creative with
Reporting
An over-the-shoulder tutorial where I show you how I created an automated dashboard to track team time from hours submitted in a Google Form (so you know where your team’s time is going and how to delegate for biggest ROI).
BONUS 03
Graphic Elements for
Your Dashboards
Make your dashboards pop with easy-to-read graphics that you can tweak with just a few clicks. This will help you not only be able to access your data, but create beautiful reports with it for you, your team, or your clients.
VIP BONUS
The Business of Measurement
Ready to take everything you’ve learned and transform your business? This bonus module shows you how to find clients, build a pricing model, and set up systems so you can use your dashboard skills to bring in more business.
VIP BONUS
Agency Licenses
Use our Traffic Insights Dashboard, Organic Search Dashboard, Facebook Ads Dashboard, UTM Tool, and more as your own with our agency licenses! No cap on the number of clients you use it with and you can brand it as your own.
VIP BONUS
Basics of Google Tag Manager
Learn the basics of Google Tag Manager for more advanced measurement. This means you'll be able to track even more details about your users' visits and the actions they take on your website helping you get even more strategic with your marketing.
STANDARD EDITION
Ideal for business owners looking to implement better tracking and measurement.
(Payment plans available at checkout)
VIP EDITION
Ideal for service providers looking to add measurement as a new offer or to existing offers
(Payment plans available at checkout)
On the fence? We’ve got options.
I wish I had this course 10 years ago.
You can look up YouTube videos…but that’s not giving you step one to step ten of what to do and why it matters. Here’s where to spend your time. Here’s how to set things up.
- AUDREY S
Should be a no-brainer for anyone running a business.
I was doing a first-quarter review with one of my clients and when I pulled up the two dashboards I purchased, he was AMAZED. He didn’t have a clue what was actually driving traffic or what was going on with his SEO. To be able to just go through your video and have it set up in 10 minutes - amazing! Should be a no-brainer for anyone running a business.
- DAWN SINKULE, CEO, DIGITAL DAWN
I can see exactly what my team is spending their time on and what those activities are costing me so I can make even more effective decisions
I love the team process and dashboard Jennifer created for my business. I can see exactly what my team is spending their time on and what those activities are costing me so I can make even more effective decisions as a rapidly growing business. This is something I’d recommend whether you’re just building your team or have a lot of team members to manage. We use it daily, and it’s made an amazing impact in terms of team spend, efficiency, and overall decisions and operations.
- ALLIE BJERK
Either you’re told there’s one way to do it and you must do it that way to be successful (which literally makes zero sense unless we’re building franchises -last time I checked, you’re not a Chick-Fil-A so it’s time to stop treating your business like one).
Or you’re basically told business doesn’t matter. Drop all the business principles, transport yourself to another dimension, get other peoples’ codes, and if you’re not drowning in cash, then you are somehow not downloading the codes right or are ‘blocking’ yourself.
Yeah, NO. We don’t play in all that B.S.
We teach you how to measure real results so that you can create way more of them in the way that works best for you, your business and your audience.
No Chick-Fil-As or other dimensional access required. Though feel free to dabble in those as much as you want as long as you’re using data alongside it. 😊
Hi, we’re Jen and Lacey
We believe your numbers exist whether you know them or not and that getting intimate with them is the single most important thing you can do for long-term success.
We’ve both been behind the scenes in six, seven, and eight-figure businesses in our space and we know that what works for one person or business doesn’t always work for another.
Until now, there hasn’t been a great way for the women business owners in our space to actually know and measure what those things are. That meant you were at the whim of what someone else was telling you, constantly guessing, or feeling like you had to be a ‘tech bro’ to figure all of this out. Not anymore.
We’re here because we’re not mathletes, tech bros, or data scientists. We’re multi-six and seven-figure business owners who have been behind some of the biggest names in the game and know that data is what works and that there’s a simple and effective way to access it.
We want to give you the tools to stop hemorrhaging money, start making informed decisions, know how to spot leaky funnels, low-performing team members, or programs that need a marketing jump-start.
Basically… we want to make data as easy as swiping right which is exactly what we do in Measure and Maximize. We start by exploring the tools you have available to you. Then we dig into what questions you should be asking based on the type of business you’re working with, where to find the answers, and how to display them in a format that’s easy to understand (and updates without any heavy lifting on your end).
Ultimately, what we want you to understand is this…
You could spend $20,000 on that guru’s mastermind, $6,000 on that group program, or $2999 on the next course that promises to teach you the six-steps-to-success. But if you go into it without data? Expect to be on a wild goose chase.
Knowing how to harness data is the investment that makes all the other investments pay off by (1) showing you where your results are coming from now and (2) telling you what to do or invest in next for predictable growth.
It helps you invest in the right things. For example, let’s say you know most of your traffic and sales are coming from your Facebook group but hardly any are coming from Instagram. Great - you can double down on what's working and see your sales skyrocket.
It helps you make the most out of and leverage those investments. Using that same example, you can look at what is working so well about the Facebook group and start making adjustments to Instagram to mirror that and see more traction in both spaces.
Think you might want help interpreting your data and making the best move for your business?
Measure & Maximize comes with monthly “data night” calls (get it?😂) with Lacey, where she’ll be with you live to help you actually interpret your data. We’ll talk through next steps, decisions, what your data is telling you, and how to use it to create the best results possible.
Whether you come for personalized support and specifics or simply want to be a fly on the wall to learn more overall about data interpretation, these calls will be an invaluable part of your Measure & Maximize journey.
This program is for you if you:
And if we’re just keeping it real (which we love to do):
Every single business owner marketing online needs this program. Without it, you are wasting time, energy, and money. Period.
We said what we said 💁🏻♀️
"PS Your Measure & Maximize course is blowing my mind. We took ALL of the GA courses Google has out and I feel like I already have a better understanding of how to use GA and dashboards than I ever did before. Thank you!"
-Steph
Adding measurement services as an add-on to my existing marketing retainer packages was a no-brainer.
My clients are excited about the potential to get new data that can help them get a deeper understanding of their audience and their marketing efforts. I’m excited to use the dashboards I’ve created to provide prettier reports that are easy for anyone to understand and to pair them with the market research, strategy analysis, and recommendations I provide to my clients already.
- VANESSA S
This has sold some new clients recently!
I don’t sell it as a stand-alone offer, but I’ve added it to my high-end 1:1 services and it’s a huge value add. I do financial dashboards and since it’s difficult to do advanced reporting in QBO (particularly when Stripe is involved), data studio has given me a way to provide a ton of new insights to clients in a beautiful way. Cannot express enough gratitude to you for this, Jennifer!
- EMILY V
It’s given me the confidence to work with bigger clients.
Having done Jen’s course, I have the know-how to sit with the CEO and the marketing team of a great company and really delve into the analytics.
-CLAUDIA E
How many of the below boxes do you check off?
(Our money’s on a minimum of 3)
Was that a check, check, check, check?
If you checked off at least three of those boxes, you’ll get the most out of Measure & Maximize
We can't wait to meet you inside Measure & Maximize!
OUR HAPPINESS GUARANTEE
Our program is committed to your success. If you enroll in Measure & Maximize, do the assigned work, and don’t see the value, we will happily provide a 100% refund within 14 days of your purchase. Simply send us an email at Support@getDatable.com.
I’M NOT A SERVICE PROVIDER, IS THIS COURSE FOR ME?
Absolutely! We have two tracks.. One for Business Owners (and their team) to utilize data in their own businesses, and one for service providers who want to provide measurement as a service to build and grow their own revenue and offerings.
HOW LONG WILL THIS TAKE AND HOW MUCH TIME IS REQUIRED?
This is a self-paced program. The lessons are pre-recorded and are available to access at any time so you can move through the program at your own pace. Most students spend about 1-2 hours per week and have all four dashboards up and running within 8 weeks. Some students dive in all at once, and have their dashboards set up in a few hours, especially if you have any baseline already with data.
HOW LONG DO I HAVE ACCESS?
The content is yours to keep for as long as you’d like! If we update the course (and we will, because Google never sleeps), you’ll receive access to the new content as well. This isn’t a program where we’ll ask you to pay again and again. Once you’re in, you’re in and the content and updates are yours for good.
DO I NEED ANY EXTRA PAID TOOLS FOR THIS TO WORK?
No! We build our dashboards using Google’s free suite of products. You may also choose to use an automation tool like Zapier or Integromat. The idea is to set everything up without having to purchase expensive “connectors.”
HELP! I GOT STUCK! WHAT KIND OF SUPPORT DO I GET?
You get access to our community, including group Q&A calls, plus 1:1 email support from the Datable team to troubleshoot even the tiniest details.
I AM A BUSINESS OWNER, CAN I SEND MY VA, OBM, OR MARKETING ASSISTANT THROUGH THIS?
YES! This is PERFECT for that. You’ll get all the benefits of a custom service for a fraction of the price, and then if your tech stack changes down the road, you’ll have someone who can make all the necessary changes for you. We highly recommend this option and lots of our business owners choose to do this (you’d want to select the business owner track unless you’re planning to incorporate measurement into your services).
WILL I LEARN ENOUGH TO BE ABLE TO OFFER THIS AS A SERVICE?
Yes, the four dashboards you build in the training alone are something you could easily turn around and sell to clients for thousands of dollars. (Jen has done it!) Don’t see your question here? Email us at support@getdatable.com.
IS THIS PROGRAM TAUGHT BY LACEY OR JEN?
Jen is the primary teacher in the program and is our subject matter expert on all things data, dashboards, and tech. Lacey hosts monthly calls for our students to support them in learning how to interpret the data they’re getting from their dashboards. Ultimately, we bring the best of both worlds to Datable by leveraging each of our strengths.
WHAT LEVEL OF BUSINESS SHOULD I BE AT TO GET THE MOST OUT OF THIS PROGRAM?
The cool thing about Measure & Maximize is that it meets you wherever you’re at. It’s never too early or too late to start measuring your efforts and maximizing the effectiveness of what you’re doing. Whether you’ve just gotten your first client or are making multiple millions- these dashboards will be an integral part of your growth in business.
WHAT IF I’M NOT A TECH OR NUMBERS PERSON?
We promise you don’t have to be! Tangibly speaking, it’ll take you longer to go through the program and watch the videos than it’ll take you to build your dashboards. Plus, we have an amazing support team ready to step in and help whenever you need them. And this isn’t the standard support team you’re used to where you can ask 1 question that maybe gets answered. We’ll literally dive into your stuff 1:1 with you to make sure you get the support and answers you need. We’re in this with you 100% until your dashboards are up and running! And the best thing about building dashboards is… they’ll do the work for you once they’re set up. You get to sit back, drink your coffee, and glean all the helpful insights (with Lacey by your side during Monthly Data Nights if you have questions!!).
I’M BIG ON FOLLOWING MY INTUITION. WILL DATA DAMPEN THAT?
Your numbers aren't there to scare you or tell you what’s possible for you. You can defy common conversion rates… our clients do it ALL the time. Your numbers are just there to inform you. There is and should be plenty of room for creating magic, going with your gut, following your intuition, and crushing the industry norms. Data isn’t the antithesis of that but the pathway to it!
STANDARD EDITION
Ideal for business owners looking to implement better tracking and measurement.
(Payment plans available at checkout)
VIP EDITION
Ideal for service providers looking to add measurement as a new offer or to existing offers
(Payment plans available at checkout)
If you’re going to make more investments this year... If you’re worried about recession and economic impacts on your business...
If you’re not sure what your next step in business should be or where your next 3 (or 300) clients are coming from… this program is for you!
Measure & Maximize is priced far below other programs on the market (and way below the value it provides). If you’ve been waiting for the secret, this is it.
If you’ve been spinning your wheels, now’s the time to stop.
We can't wait to welcome you into Measure & Maximize!
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