Stop Guessing.
Start Measuring What Actually Grows Your Business
If you’ve ever launched a funnel, run ads, or created content without knowing what worked… this is the missing piece.
I'm Ready to Launch My DashboardsLet's be honest…
Right now you’re probably running your business on gut instinct.
And it's exhausting.
- You think your content is working, but you’re not sure which post or message actually moved the needle.
- You hope your ads are paying off, but it feels like guessing and every decision feels risky.
- You wish you could explain your last launch’s results… but there’s no clear story in the numbers.
You don’t need to hustle harder. You need answers you can trust.
When you cut through the noise and focus on the numbers that matter, you’ll finally know where to invest your time, energy, and money.
You’re done wasting energy on random marketing ideas that leave you second-guessing everything.
You're probably…
- Experiencing success in your business. You’re signing clients or selling products, but it can feel like a fluke when you can't nail down a replicable process that you know works.
- Wondering if the tools, team members, or paid traffic you've invested in are worth it. You keep asking yourself: Are we focused on the right things, or just throwing spaghetti at the wall?
- Avoiding your data because it’s overwhelming. Manually cobbling together numbers from a dozen platforms isn’t just tedious, it’s draining. And honestly? You’re not even sure where to start.
"I highly recommend it for any entrepreneur wanting to scale without working harder!
I was frustrated that I couldn’t see the complete picture of where my online conversions were happening. Which meant I couldn’t make strategic choices about my time, marketing efforts, or team members.
[Now] I have clear, accurate information about exactly what my customers are doing within my funnels. Knowing where sales are coming from is empowering to say the least.”
-Lauren Golden, Free Mama
Imagine What’s Possible When You Finally Trust Your Numbers:
Here’s what you can look forward to:
Boost your revenue and profit
Focus only on what works and stop wasting money on what doesn’t.
Save hours of time
Ditch the busywork and double down on what delivers real results. Stop spinning your wheels.
Feel confident in your decisions
Feel like the boss you are, with numbers to back you up at every step.
Less stress, more progress
No more taking business setbacks personally and start tweaking for better results.
Say goodbye to guesswork
Know exactly what’s working (and what’s not) so you can grow with confidence.
Run your business like a well-oiled machine
When everything clicks, your business stops feeling so chaotic. Clarity brings calm & momentum.
Build a business that runs on clarity, not guesswork.
Measure & Maximize Accelerator
Your shortcut to smarter decisions, bigger results, and more peace of mind. Know what’s working (and what’s not) so you can focus your time, energy, and brilliance where it matters most.
Whether you’re just getting serious about your numbers or you’ve been avoiding them for years, this is the moment to shift from “I think it’s working” to “I know it is.”
It’s not too early. It’s not too late. It’s exactly the right time.
Here's what's included when you join Measure & Maximize:
You don’t need to be a data whiz – you just need a system that works and support along the way.
Inside the Measure & Maximize Accelerator, you’ll follow a clear, done-with-you implementation path: get your tracking set up right, connect your sales data, and customize your pre-built dashboard templates so everything is live and working — fast.
No building from scratch. No figuring it out alone. No falling through the cracks
Get Your Foundation Set Up Right — With Expert Help
Your personal setup call ensures your Google Analytics is configured correctly, installed on every platform you use, and your sales tracking data is connected and flowing — before you touch a single dashboard.
Customize 4 Pre-Built Dashboards for Your Business
No building from scratch. Copy our templates, follow the step-by-step walkthrough videos, and customize them for your business. Most students have all four dashboards live within a few hours.
Get the Answers You're Looking for From Your Data
Use our 3-part measurement method to identify key metrics, analyze what they mean, and uncover clear insights that guide your next best step.
Unlimited Access to Course Content
Come back any time, binge at your own pace, or revisit when your business evolves. You’ll always have the latest training and tools at your fingertips.
Personalized Implementation Support When You Need It
Ask questions, get tech help, and celebrate progress inside our private community – where we’ll troubleshoot right alongside you.
Live Coaching Calls to Keep You Moving Forward
Feel confident every step of the way with direct access to expert support. Bring your numbers and questions and we’ll work through them together.
This Isn’t Just A Course. It’s A Done-With-You Implementation.
We don’t just hand you a login and send you off to figure it out.
We walk you through every phase of your measurement setup — and at the moments where people get most stuck, we’re right there with you. Your setup call, your expert audits, and your ‘Get Unstuck’ implementation support is all designed so you quickly have dashboards that work and the numbers you need at your fingertips.
Know where your traffic comes from with the…
Traffic Dashboard
No more mystery. No more hoping. With your DIY Traffic Dashboard, you’ll be able to spot what’s driving results (and what’s not), so you can double down on what’s working.
When you set up your Traffic Dashboard, it will answer questions like…
- Where are our leads coming from?
- Where are our sales coming from?
- Which marketing activities are generating us the most leads/sales?
- Which marketing activities are not getting us any results?
- How do conversion rates vary by traffic source?
Find and fix your funnel leaks with the…
Funnel Dashboard
When you can see the exact drop-off points in your funnel, you can fix them fast, make the most of your traffic, and keep more sales on the table.
When you set up your Funnel Dashboard, it will answer questions like…
- How are leads moving through the funnel?
- Where are there leaks in our funnels or opportunities to improve conversions?
- What is our funnel abandon rate?
- What is our funnel conversion rate?
- How much revenue has this funnel generated?
Monitor your sales in real-time with the…
Sales Dashboard
When you know your numbers, you can lead with confidence. This dashboard gives you a bird’s-eye view of sales, revenue trends, refunds, and more - without the spreadsheet chaos.
When you set up your Sales Dashboard, it will answer questions like…
- How much cash have we collected across all channels this month?
- How much have we paid out in refunds?
- What is our average order value?
- How is revenue trending over time and against goal?
- What is our best selling product or offer?
Launch with confidence with the…
Launch Dashboard
Instead of guessing why a launch flopped or being unsure during a promo, you’ll have a clear view of revenue, emails, and marketing impact—all in one place.
When you set up your Launch Dashboard, it will answer questions like…
- How much revenue did we generate during this launch?
- Where did our sales come from?
- Which emails lead to more sales? Which emails need to be improved next time?
- Which launch marketing activities do we want to repeat or cancel next time we launch?
Imagine opening your dashboard and knowing exactly what’s working, what needs attention, and what to do next.
Think you’re not ready for this? You totally are.
- Not a numbers person? You don’t have to be. Perfect. The Accelerator was designed for business owners who want answers…not spreadsheets. We'll help you identify the numbers that matter and ignore the ones that don't.
- Not super techy? That's okay. The most confusing parts of the process are the parts we help you with. You'll get a 1:1 live Measurement Setup Call, built-in audits, and hands-on implementation support so you don't have to figure everything out on your own.
- Think your business is too small? These dashboards are how you grow, and how you know what’s working at every stage.
- Worried it will take too much of your (or your team’s) time? Measure & Maximize Accelerator is designed to get your measurement system implemented quickly. Most students can have their tracking and dashboards up and running within about 14 days (and we help with the hardest parts along the way).
You don’t need to know everything before you start.
You just need the right support! That’s exactly what you’ll get inside the Measure & Maximize Accelerator.
Here's How the Accelerator Works
From your very first step to your final dashboard, here’s what your journey looks like inside the Measure & Maximize Accelerator.
STEP ONE
Prepare to Measure
You’ll build a personalized measurement plan that identifies your key conversion points and gives you a clear picture of what “success” looks like in your business. This becomes the foundation for your entire measurement system and ensures we’re tracking the right things from the start.
STEP TWO
Google Analytics Setup & Configuration
One of the biggest reasons business owners struggle to use their data is because they’re never quite sure whether Google Analytics is set up correctly in the first place.
Maybe you have multiple properties.
Maybe you inherited a setup from a previous team member.
Maybe you installed it years ago and have no idea whether it’s collecting the right data.
Or maybe you’ve been avoiding it altogether because it feels overwhelming.
During your 1:1 Measurement Setup Call, we’ll work together to make sure your Google Analytics foundation is set up properly and collecting data from the platforms and tools that matter most to your business.
STEP THREE
Know Exactly What's Selling
Inside the Measure & Maximize Accelerator, you’ll set up your centralized Sales Tracking System so all of your revenue data lives in one place.
No more bouncing between platforms trying to figure out:
- How much revenue you’ve generated
- Which products are selling
- What’s happening this month versus last month
- Whether sales are actually trending up or down
STEP FOUR
Dashboard Customization
This is where everything starts coming together.
Once your tracking and sales data foundations are in place, you’ll activate your dashboards and connect them to the systems you’ve already set up.
The goal isn’t to give you another complicated reporting tool to learn. It’s to give you a clear, centralized view of your business so you can quickly understand what’s happening without digging through multiple platforms.
STEP FIVE
Turn Your Numbers Into Better Decisions
Getting your measurement system set up is just the beginning.
The real value comes from using your numbers to answer questions, identify opportunities, and make smarter decisions in your business.
Once your dashboards are live, you’ll learn how to interpret what you’re seeing, identify what’s working (and what’s not), and use your data to guide your next steps with confidence.
Instead of relying on guesswork, you’ll be able to answer questions like:
- Which traffic sources are actually driving revenue?
- Where are people dropping off in my funnels?
- Which offers are performing best?
- Is this launch on track?
- Should I focus on getting more traffic or improving conversions?
Because collecting data isn’t the goal.
Using it to make better decisions is.
"Being able to have a clear picture of my data was worth the investment many times over.
I’ve created dashboards that help me answer questions like “which blog posts are actually leading to sales? Which YouTube videos are actually driving people to opt-in? What is my funnel’s conversion rate and average cart value and how are they changing over time?”
This is seriously going to help so much, especially as I launch a new content marketing strategy, because I don’t want to waste time creating content that doesn’t produce results!
The ability to pull in spreadsheet data next to Google Analytics data was a game changer (especially because Kajabi’s analytics are so basic.) And finally seeing how my email campaigns are paying off in $$$ was a HUGE eye opener!
Anyway, thanks so much for everything — I’ve invested tens of thousands in education for my business and this was easily one of the most actionable and helpful courses I’ve ever taken.”
-Ashley M.
Measure & Maximize was created so that you can:
Be an expert at understanding the numbers behind your marketing and sales activities
Have gorgeous dashboards specific to your business that make it easy for you to review what's working and what's not - at a glance
Have quick and easy access to your most important data and be able to set it up in just a couple of hours without being a tech whiz or math major
Be able to maximize your time, money, and energy to get the biggest results (and have a clear roadmap to doing so)
And let's talk about the bonuses!
Black Book of Conversion Rates
Know whether your numbers are actually good.
Compare your opt-in rates, webinar conversion rates, sales page conversion rates, and more against real-world benchmarks so you can quickly identify where your biggest opportunities are.
Tag Your Traffic: The Plug & Play UTM Tracking System
Stop guessing where your leads and sales are coming from.
Get the exact UTM framework, templates, and implementation process we use to track marketing performance across emails, social media, ads, podcasts, partnerships, and more.
Because your dashboards are only as powerful as the data feeding them.
Data Studio Dashboard Builder Blueprint Course
Want to go beyond the Accelerator?
This complete bonus training shows you how measurement, Google Analytics, and dashboard building work behind the scenes—from setting up tracking to building custom dashboards in Google Data Studio from scratch.
Perfect for anyone who wants to customize beyond the included templates, build more advanced dashboards, or eventually create dashboards for clients.
Join the Measure & Maximize Accelerator Today
You get all of this:
- Unlimited access to course modules & templates (value $1,997)
- 1:1 Personal 90 minute Setup Call (GA4 installation + optimization) (value $500)
- Access to Monthly Office Hours and Q&A calls with Kari (value $1494)
- Two months of Implementation "Get Unstuck" Support as needed via email from the Measure & Maximize team (value $997)
- Unlimited access to a private Facebook community (value $497)
Plus these bonuses:
- BONUS: Black Book of Standard Industry Conversion Rates (value $47)
- BONUS: Tag Your Traffic: The Plug n Play UTM Tracking System (value $47)
- BONUS: Data Studio Dashboard Builder Blueprint Course (value $1497)
Choose the best option for you…
"I wish I had this course 10 years ago.
You can look up YouTube videos…but that's not giving you step one to step ten of what to do and why it matters. Here's where to spend your time. Here's how to set things up."
Audrey S.
"Should be a no-brainer for anyone running a business.
I was doing a first-quarter review with one of my clients and when I pulled up the two dashboards I purchased, he was AMAZED. He didn't have a clue what was actually driving traffic or what was going on with his SEO. To be able to just go through your video and have it set up in 10 minutes - amazing! Should be a no-brainer for anyone running a business."
Dawn Sinulke
CEO, DIGITAL DAWN
Hi there, I'm Kari!
Your numbers exist whether you know them or not, and the more you get to know them, the easier it becomes to make decisions that set you up for long-term success.
I’ve been behind the scenes in dozens of six, seven, and even eight-figure businesses, and if there’s one thing I’ve learned, it’s this: what works for someone else might not work for you.
Until now, women business owners in this space haven’t had a reliable way to know and measure what’s actually working in their businesses. That’s left too many of us relying on other people’s advice, guessing, or feeling like we’d have to become a “tech bro” to figure it out. Not anymore.
I’ve always been a numbers nerd, and I love demystifying data for other entrepreneurs. I know how overwhelming numbers can feel – but I also know how powerful it is to have clarity and confidence in your data.
My passion is helping women business owners cut through the noise, focus on what matters, and use their numbers to make decisions they can trust.
Yes! Let's Do This!We want to give you the tools to:
- Stop throwing money down the drain on stuff that doesn’t work.
- Make decisions like a boss (with numbers to back you up).
- Find and fix leaky funnels before they cost you more sales.
- Spot what’s underperforming—whether it’s ads, tools, or team members.
- Breathe new life into your programs with smart, targeted marketing.
You could spend $20,000 on a guru’s mastermind, $6,000 on a group program, or $2,999 on the next shiny course.
But without data? You’re just guessing.
Harnessing your numbers makes every investment count by showing you exactly where your results are coming from and guiding you to double down on what works.
Let’s say most of your traffic and sales come from your Facebook group, but Instagram isn’t pulling its weight. With data, you’ll know to focus your energy on Facebook for bigger returns—and apply those winning strategies to improve Instagram, too.
No more guessing. No more wasted time. Just results that actually make sense.
This program is for you if you:
- Have a hunch that the data you’re trying to gather isn’t right and want to set yourself up for metric success from the start so you can leverage it to get better results
- Don’t understand how and where to begin gathering data and have no idea what to do with it once you do have it and are ready to change that so you can be the success story you keep reading about
- Feel busy, but like your income isn’t matching your output of work and marketing efforts and are ready to start seeing WAY more bang for your buck
- Want to know what to delegate so you can spend more time doing the things you love in your business and see better results from it
- Want to know how to significantly increase the revenue and profitability of your service-based, coaching, or info-product business
- Want to track specific efforts AND understand how to read the data to ensure you’re maximizing every opportunity in business… and ultimately creating the highest revenue and best profit margin because of it.
“Instead of using our gut to make decisions and guessing, it felt like this was the tangible evidence that we could use to make decisions in our business and feel confident about them.
The process in Measure & Maximize is really easy. There was also great support during the monthly Q&A Calls. I was not only getting support from the team but also from the people in the community.
What I’ve learned in the program not only taught me the basics but helped my learn at a higher level so that I could dig in to the really meaty data. I would definitely recommend enrolling in Measure & Maximize.”
Julie Hankins
“It is super reassuring to be able to know where our customers / clients came from instead of guessing.
Great to find insights to help with our next iteration of this launch! I was able to see how well our organic efforts had been working WAY better than our paid ones. So if we double down on growing our organic for the next event, then we should be able to double our numbers.”
Jordan Gill
Systems Saved Me
“We appreciate the in-depth materials + clarity the Datable course has provided for us and our team!
With multiple traffic sources, it’s easy to lose sight of what is actually working, converting and bringing in revenue.
Working with Datable has allowed us to build dashboards and systems to see the exact data from our funnels and allows us to lean further into what is working, and tweak what isn’t. We highly recommend diving deeper into your analytics with Datable – it’s eye-opening and empowering!”
Natalie Ellis
Team BossBabe
14-Day Happiness Guarantee
We are committed to your success and want you to feel completely confident joining Measure & Maximize.
If you enroll, work on your measurement plan and don’t see the value, we will happily provide a 100% refund within 14 days of your purchase — just send us an email at [email protected].
Please note: Because your Measurement Setup Call includes dedicated one-on-one time and personalized implementation support, refunds are not available once your Measurement Setup Call has been completed. If you have not yet completed your Setup Call, our standard 14-day guarantee applies.
If you're still reading, you may be asking yourself...
Do I need any extra paid tools for this to work?
Not necessarily. Most students can build and use their dashboards with Google’s free suite of tools, including Google Analytics, Google Sheets, and Google Data Studio.
To automate your sales tracking spreadsheet, you’ll typically use Zapier. Depending on the platforms you’re connecting, a free Zapier account may be sufficient. However, some platforms (such as HighLevel) require premium webhook connections, which means you’ll need a paid Zapier plan.
Help! I got stuck! What kind of support do I get?
A lot. First, at the point where most people get stuck — Google Analytics setup — you’re not on your own. We tackle that together during your Measurement Implementation Call, along with optimizing your set up.
As you work through the Accelerator, there are multiple opportunities to get feedback, ask questions, and have your work reviewed so you’re never left wondering whether you’ve done something correctly before moving on to the next step.
For your first two months, you’ll also have direct “Get Unstuck” implementation support. Send us a question, screenshot, or Loom video and we’ll get back to you within 24–48 hours. After that, you’ll still have access to our monthly Q&A calls with Kari, Office Hours, and our student Facebook community.
What level of business should I be at to get the most out of this program?
The cool thing about Measure & Maximize is that it meets you wherever you’re at. It’s never too early or too late to start measuring your efforts and maximizing the effectiveness of what you’re doing. Whether you’ve just gotten your first client or are making multiple millions – these dashboards will be an integral part of your growth in business.
I'm not a service provider, is this course for me?
Absolutely! Accurately tracking, collecting, and analyzing your data can have a transformative impact on your business. Getting the numbers you need at your fingertips is a game-changer!
How long do I have access to the course materials?
You get unlimited access to the course content, the student Facebook group and all of the program calls. The only time restrictions are on the 1:1 “Get Unstuck” implementation support from our team.
Does the done-with-you set up include Google Tag Manager?
No. As part of the Measure & Maximize Accelerator, we teach and implement tracking directly in Google Analytics 4—not Google Tag Manager.
Google Tag Manager is an incredibly powerful tool, but it also adds a significant layer of technical complexity. Because every GTM container is unique and custom implementations can vary widely, we’re not able to support or implement Google Tag Manager setups as part of the Accelerator.
That said, if you’re interested in learning more about GTM, you’ll find a Google Tag Manager Basics mini-course included as a bonus inside the Dashboard Builder Blueprint. It’s a great place to build a foundational understanding if you’d like to expand your skills beyond what’s needed to successfully implement your measurement system.
How long will this take and how much time is required?
Measure & Maximize Accelerator is intentionally designed to get your measurement system up and running as quickly as possible.
Most students can complete the entire implementation process in about 14 days, and the actual time spent working on it is surprisingly small.
A typical timeline looks something like this: Days 1–3, complete your Customer Journey Mapping System. Days 4–5, submit your mapping system for review and make any final adjustments. Days 5–10, attend your Measurement Implementation Call, where we’ll tackle your Google Analytics setup and optimization. Day 10, set up your sales tracking automation. Days 11–14, activate your dashboards and start seeing your traffic, funnels, and sales data come together.
From there, the focus shifts from implementation to insight. You’ll begin using your dashboards to answer questions, identify opportunities, and make more confident business decisions.
The goal of the Accelerator isn’t to give you months of setup work. It’s to help you get your visibility system operational as quickly as possible so you can start benefiting from it right away.
I am a business owner, can I send my VA, OBM, or marketing assistant through this?
Absolutely! In fact, many of our business owners do exactly that.
What if I'm not a tech or numbers person?
Perfect. That’s exactly who this program was designed for.
We’ve intentionally removed the biggest technical roadblocks by helping you through the most complicated parts during your Measurement Implementation Call and providing Hands-On Implementation Support along the way.
You’ll never be left wondering if you’ve done something correctly—we’ll help you verify your work, answer your questions, and keep you moving forward.
It’s about as close as you can get to having a measurement system built for you without the price tag of a fully custom implementation.
I'm big on following my intuition. Will data dampen that?
Your numbers aren’t there to scare you or tell you what’s possible for you. You can defy common conversion rates… our clients do it ALL the time. Your numbers are just there to inform you. There is and should be plenty of room for creating magic, going with your gut, following your intuition, and crushing the industry norms. Data isn’t the antithesis of that but the pathway to it!
Will I learn enough to be able to offer this as a service?
Yes. As a bonus, you’ll receive the Dashboard Builder Blueprint, where you’ll learn the deeper technical skills behind measurement and dashboard creation, including Google Analytics setup, dashboard design principles, and how to build dashboards from scratch in Google Data Studio.
Many students use these skills to support clients or add dashboard services to their existing offers.
Important: The dashboard templates included in the Measure & Maximize Accelerator are licensed for use in your own business only. They may not be shared, sold, distributed, or used to create dashboards for clients.
If you want to offer dashboard services, you’ll need to use the Dashboard Builder Blueprint training to create your own dashboards from scratch.
I am a service provider. Can I use the dashboard templates in the course to build dashboards for my clients?
The dashboard templates included in Measure & Maximize Accelerator are licensed for use in your own business only and may not be shared, sold, or distributed to clients.
That said, many service providers still find Measure & Maximize Accelerator incredibly valuable because it teaches the foundations of measurement, tracking, customer journey mapping, dashboard strategy, and data-driven decision making.
As a bonus, you’ll also receive the Dashboard Builder Blueprint, where you’ll learn the deeper technical skills behind Google Analytics, dashboard design, and building dashboards from scratch in Google Data Studio.
If your goal is to eventually offer dashboard services, the Accelerator can provide a strong foundation—but the templates themselves are intended for your own business use only.
Enroll in the Measure & Maximize Accelerator Today
- Unlimited access to course modules & templates (value $1,997)
- 1:1 Personal 90 minute Setup Call (GA4 installation + optimization) (value $500)
- Access to Monthly Office Hours and Q&A calls with Kari (value $1494)
- 1:1 support as needed via email from the Measure & Maximize team to troubleshoot tech issues for 2 months (value $997)
- Unlimited access to a private Facebook community (value $497)
- BONUS: Black Book of Standard Industry Conversion Rates (value $47)
- BONUS: Tag Your Traffic: The Plug n Play UTM Tracking System (value $47)
- BONUS: Data Studio Dashboard Builder Blueprint Course (value $1497)
Choose the best option for you…
"I can't thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.
In the past, when I’d hear terms like “dashboard” or “analytics” I used to shut down. I didn’t consider myself a “numbers person” and didn’t know where to look in Google Analytics for the right information and – worse yet – I didn’t know how to apply the information I was finding to my business.
But to me, this dashboard isn’t even about “numbers”. It’s more of targeted to-do list for better content creation that is sure to resonate with my readers.
At a glance I can get the information I need and then get back to work and know I’m not wasting my time or second-guessing myself.
I can’t thank you enough for taking the overwhelming amount of information from Google Analytics and showing me where to focus my energy.”
-Natalie M.
If you…
- Are going to make more investments this year (including paid traffic)
- Want to feel peace of mind in your business in a way you never have…
- Want to maximize what you’re already doing instead of doing 100 more things…
THIS PROGRAM IS FOR YOU!
We can't wait to welcome you into the Measure & Maximize Accelerator!
Yes! Let's Do This!